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Google Wallet 2.0: How Verizon, AT&T, and Apple Effectively Blocked Google Paperback – 31 Mar 2014


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Product details

  • Paperback: 40 pages
  • Publisher: Searching Finance, Limited (31 Mar. 2014)
  • Language: English
  • ISBN-10: 1907720898
  • ISBN-13: 978-1907720895
  • Product Dimensions: 21.6 x 0.3 x 27.9 cm

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Amazon.com: HASH(0x8de889fc) out of 5 stars 3 reviews
1 of 2 people found the following review helpful
HASH(0x8dea7edc) out of 5 stars The Good, The Bad, and The Ugly 26 Jun. 2014
By E. Schell - Published on Amazon.com
Format: Paperback
The Good: Schropfer covers all the bases in explaining the way Google has stumbled out of the gate in the nascent mobile payments market. It explores the Technology, the Players, and the reasons why the Mobile commerce industry still has no "traction." He knows this industry inside out, understands the technology, and illuminates the challenges facing all of the players and wannabees. All the pieces of the puzzle are here, and he shows you how to put them together. A high point of this monograph is his explanation of why the iPhone app CAN'T MAKE PAYMENTS!!!

The Bad: to truly understand this field requires that the reader grapple with some rather technical concepts, gain an understanding of payment processing in general, and put this into the perspective of the relevant corporate competition. Schropfer is an excellent and knowledgable guide to all this, but in my opinion is most likely to be best understood by those who have some background in these fields already.

The Ugly: No sugar-coating -- the first third of this monograph covers some highly technical concepts without "jargon," but Schropfer keeps harping (ad nauseum) on the audience of the book being non-technical executives, which encourages him to try to "dumb down" some of the technical basics of mobile payments. He then gets lost in the thicket of data security without addressing that issue head on, and in the long run, I for one found myself a bit lost in the jumble regarding host card emulation, Near Field Communications, and competing radio frequency technologies. At this point, as these latter issues are addressed, it seems that the emphasis on "technology for the non-technical" has fallen by the wayside to become "technology for those willing to pay very close attention to how everything fits together." In other words, there is probably no good way to dumb this down.

The bottom line: My own personal opinion is that this sand trap exists because as of June 2014 the mobile wallet "industry" doesn't have much reality to it. Speculation can go in every direction with little friction. But if I was investing in this field NOW (on the ground floor, offering the best chances for profiting from it), I couldn't ask for a better guide than David Schropfer.
1 of 2 people found the following review helpful
HASH(0x8e30a9b4) out of 5 stars David Schropfer Rides Again! 11 Jun. 2014
By Intersperse - Published on Amazon.com
Format: Paperback
David's first book The Smartphone Wallet is a great primer for anyone who wants to understand mobile financial services.
However this whitepaper delves into a much deeper and darker realm of mobile financial services. The who, what, when & how of why Google Wallet has been blocked by the likes of at&t, T-Mobile and Verizon as well as MasterCard, Visa, AMEX & others.
If you think you understand the mobile wallet landscape in the US you might be surprised at what you read in this report ...
How will Sprint's acquisition of T-Mobile affect this situation? How will Host Card Emulation affect this blockade by the big two mobile carriers? Will T-Mobile still support Isis? Will Google Wallet be accepted everywhere? How will wearable technology change the face of payments? How will card issuers deal with the continued onslaught of mobile wallet providers and the continuing threat of consortiums like MCX and others sure to follow?
David states the facts here and doesn't side with any one camp. He delivers real information and leaves the readers to draw their own conclusions.
It will be a long time before there is a winner declared in North American mobile financial services. Stay tuned there is more to come - a whole lot more in this decade I refer to as Generation-M!
1 of 3 people found the following review helpful
By SoulExpression - Published on Amazon.com
Format: Paperback
I don't actually own the book, nor do I plan to ever spend a thousand dollars on a paperback, but I'm not quite sure I can agree with the synopsis. The idea is all well and good, but I have a Verizon phone and my girlfriend has an AT&T phone. Both of us use Google Wallet on a fairly regular basis with no problems whatsoever. Not sure how to feel about this book, but I can't help but take it as a joke.
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