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Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact and Amplify Your Online Presence (Que Biz-Tech) Paperback – 11 Jul 2013

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Product details

  • Paperback: 240 pages
  • Publisher: QUE; 1 edition (11 July 2013)
  • Language: English
  • ISBN-10: 0789751348
  • ISBN-13: 978-0789751348
  • Product Dimensions: 15.2 x 1.8 x 22.6 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 249,144 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

David Amerland helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites, including Forbes and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprints to better understand and take advantage of the opportunities offered by the connected economy.

Product Description

About the Author

David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.

 

Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.

 

He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, HelpmySEO.com. When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.


Inside This Book

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Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Nikolaos Bogioglou on 10 Jun. 2014
Format: Paperback Verified Purchase
If you are checking out this book it means you are aware of the fact that the SEO field is going under some radical changes. It also means that you are probably smart enough in order to quickly catch up with all the new things. This book will do the job, It will provide you with everything you need to know, but, in my opinion, it has to offer something a lot more important.

The only problem you will (still) be left with after reading the book and after finally understanding how Semantic Web works, is to convince clients. They resist to understand and believe. The changes are truly drastic. But you need to worry not!

David Amerland is an intellectual Ninja.

Let me to remind you that he is also a keynote speaker, a master of the english language and an analytical thinker. For me, he is a modern philosopher. He could be Socrates 2.0 hehe

Long story to cut it short, this book helped me as well with ways to present the new web situation properly to the clients and so as I now have a full time job. Just because of it. Lastly, allow me to also recommend to follow David on Google+ and even stay tuned with his Google Semantic Search community there as he gets truly generous when it comes to information and above all... inspiration!

David, thank you :)
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2 of 2 people found the following review helpful By J. Gomes on 26 Jan. 2014
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A must-read book for anyone looking to understand how Google's algorithm is evolving, and what you can do to stay ahead.

Chapters:

1. What Is Semantic Search?
2. What is the Knowledge Graph?
3. What is new in SEO?
4. Trust and Author Rank
5. What is TrustRank?
6. How Content Became Marketing
7. Social Media Marketing and Semantic Search
8. There Is No Longer a "First" Page of Google
9. The Spread of Influence and Semantic Search
10. Entity Extraction and the Semantic Web
11. The Four Vs of Semantic Search
12. How Search Became Invisible
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2 of 2 people found the following review helpful By MartinShervington on 12 Sept. 2013
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I have just finished reading David Amerland's book 'Google Semantic Search' and think it is a masterpiece.
It's for everyone involved in SEO, wants better search results or is simply are curious where the online world is going.
Times they are a changing and this will become a textbook, a workbook and the all round industry standard on, in particular, why and how Google+ is changing everything most of all. Buy it, educate yourself and the apply it all to lead the way in your niche, whatever that may be.
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1 of 1 people found the following review helpful By MR D DHANNOO on 24 Feb. 2014
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I really enjoyed David Amerland's book on Google Semantic Search, it really opened my eyes to how the web is drastically changing. David uses some really good analogies in the book and makes things easy to understand, particularly if you are a novice like myself.

I am big fan of Google Plus and first discovered his book on the social layer from other Google Plus users such as from author Martin Shervington (who wrote The Art and Science of Google Plus- a book I strongly recommend to anyone who has an interest in social!)

If you are someone who works in digital marketing and are struggling with your brand's message, this book will definitely put you in the right direction with David's years of experience and knowledge. I also recommend circling him if you are a Google Plus user.
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1 of 1 people found the following review helpful By Paul Tansey on 20 Jan. 2014
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If you read one book about how to market your business on line this year, make it this one. For the last couple of years the Search Engine Optimisation world has been in turmoil as it tries over and over again to (yet again) reverse engineer the latest Google search algorithm and work out how to make Websites rank more highly than they deserve to - but increasingly it can't. The game has changed. David Amerland's book explains why Google semantic search is genius and permanently game changing. The book does so in a way I found entertaining and useful. I'm a Marketing professional with a passion for digital(but NOT a Techie)and I run a digital marketing agency, I need to know this stuff and I am glad I read this book. It will benefit me, my team and my clients.
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1 of 1 people found the following review helpful By P. Jones on 2 May 2014
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This book by David Amerland is my desk reference on search engine optimization (SEO).

I thought I knew quite a bit on SEO, but lately some things just haven't been working and this book explained why. I love the way the book is laid out and every chapter giving you an explanation of the "What" something is, such as author rank and concludes with a step-by-step plan on how to implement it for yourself. If you want to stay ahead and stay relevant, you have to buy this book, otherwise you'll resort to outdated SEO methods that won't necessarily get you banned, but they won't get you very far either.
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