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Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact and Amplify Your Online Presence (Que Biz-Tech) [Paperback]

David Amerland
4.4 out of 5 stars  See all reviews (7 customer reviews)
RRP: 15.99
Price: 10.87 & FREE Delivery in the UK. Details
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Book Description

11 July 2013 Que Biz-Tech

Optimize Your Sites for Today’s Radically New Semantic Search


Breakthrough “semantic search” techniques are already transforming Google™’s search results.  If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.


David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!


• Learn how Google is delivering answers, not just links—and what it means to you

• Profit from Google Now™ and the fragmented, personalized future of search

• Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust

• Stop using 10 common SEO techniques that no longer work

• Discover the truth about Trust Ranking™—and 10 steps to take right now

• Go way beyond keywords in today’s new era of content marketing

• Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn

• See why the “First Page of Google” is rapidly become obsolete

• Drive unprecedented business value from your online identity and influence

• Learn how Google captures meaning in unstructured data—and give it what it wants

• Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity

• Rapidly transition from technical to strategic search optimization



Frequently Bought Together

Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact and Amplify Your Online Presence (Que Biz-Tech) + Inbound Marketing and SEO: Insights from the SEOmoz Blog + Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Entrepreneur Magazine's Ultimate Guides)
Price For All Three: 38.97

Buy the selected items together

Product details

  • Paperback: 240 pages
  • Publisher: QUE; 1 edition (11 July 2013)
  • Language: English
  • ISBN-10: 0789751348
  • ISBN-13: 978-0789751348
  • Product Dimensions: 22.9 x 15.2 x 1.3 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 71,168 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

David Amerland helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites, including Forbes and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprints to better understand and take advantage of the opportunities offered by the connected economy.

Product Description

About the Author

David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.


Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.


He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars A Must for SEOS 26 Jan 2014
Format:Paperback|Verified Purchase
A must-read book for anyone looking to understand how Google's algorithm is evolving, and what you can do to stay ahead.


1. What Is Semantic Search?
2. What is the Knowledge Graph?
3. What is new in SEO?
4. Trust and Author Rank
5. What is TrustRank?
6. How Content Became Marketing
7. Social Media Marketing and Semantic Search
8. There Is No Longer a "First" Page of Google
9. The Spread of Influence and Semantic Search
10. Entity Extraction and the Semantic Web
11. The Four Vs of Semantic Search
12. How Search Became Invisible
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2 of 2 people found the following review helpful
Format:Paperback|Verified Purchase
I have just finished reading David Amerland's book 'Google Semantic Search' and think it is a masterpiece.
It's for everyone involved in SEO, wants better search results or is simply are curious where the online world is going.
Times they are a changing and this will become a textbook, a workbook and the all round industry standard on, in particular, why and how Google+ is changing everything most of all. Buy it, educate yourself and the apply it all to lead the way in your niche, whatever that may be.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Semantic Search 24 Feb 2014
Format:Paperback|Verified Purchase
I really enjoyed David Amerland's book on Google Semantic Search, it really opened my eyes to how the web is drastically changing. David uses some really good analogies in the book and makes things easy to understand, particularly if you are a novice like myself.

I am big fan of Google Plus and first discovered his book on the social layer from other Google Plus users such as from author Martin Shervington (who wrote The Art and Science of Google Plus- a book I strongly recommend to anyone who has an interest in social!)

If you are someone who works in digital marketing and are struggling with your brand's message, this book will definitely put you in the right direction with David's years of experience and knowledge. I also recommend circling him if you are a Google Plus user.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A Handbook For The Next Generation of Marketing 20 Jan 2014
By Tanz
Format:Paperback|Verified Purchase
If you read one book about how to market your business on line this year, make it this one. For the last couple of years the Search Engine Optimisation world has been in turmoil as it tries over and over again to (yet again) reverse engineer the latest Google search algorithm and work out how to make Websites rank more highly than they deserve to - but increasingly it can't. The game has changed. David Amerland's book explains why Google semantic search is genius and permanently game changing. The book does so in a way I found entertaining and useful. I'm a Marketing professional with a passion for digital(but NOT a Techie)and I run a digital marketing agency, I need to know this stuff and I am glad I read this book. It will benefit me, my team and my clients.
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