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David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.
Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.
He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, HelpmySEO.com. When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.
This is a really excellent read from someone who knows how to write and has something worth reading about. Read morePublished 6 months ago by Sam Nanji
I loved the fact the book was written in a way anyone could understand. Plenty of checklists which will be handy for those readers who will be inspired to take action.Published 14 months ago by Jim Banks
Very well thought through and at least gives us all something to go on in the now complicated field of search.Published 14 months ago by GeoMich
This book by David Amerland is my desk reference on search engine optimization (SEO).
I thought I knew quite a bit on SEO, but lately some things just haven't been... Read more
Good book - very much about social media and semantic search rather than traditional SEO but this was written before the Hummingbird release which more or less validates all David... Read morePublished 21 months ago by Peter Cunningham