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Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact and Amplify Your Online Presence (Que Biz-Tech) [Paperback]

David Amerland
4.6 out of 5 stars  See all reviews (11 customer reviews)
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Book Description

11 July 2013 Que Biz-Tech

Optimize Your Sites for Today’s Radically New Semantic Search

 

Breakthrough “semantic search” techniques are already transforming Google™’s search results.  If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.

 

David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!

 

• Learn how Google is delivering answers, not just links—and what it means to you

• Profit from Google Now™ and the fragmented, personalized future of search

• Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust

• Stop using 10 common SEO techniques that no longer work

• Discover the truth about Trust Ranking™—and 10 steps to take right now

• Go way beyond keywords in today’s new era of content marketing

• Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn

• See why the “First Page of Google” is rapidly become obsolete

• Drive unprecedented business value from your online identity and influence

• Learn how Google captures meaning in unstructured data—and give it what it wants

• Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity

• Rapidly transition from technical to strategic search optimization

 

http://helpmyseo.com/google-semantic-search.html

 

 


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Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact and Amplify Your Online Presence (Que Biz-Tech) + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
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Product details

  • Paperback: 240 pages
  • Publisher: QUE; 1 edition (11 July 2013)
  • Language: English
  • ISBN-10: 0789751348
  • ISBN-13: 978-0789751348
  • Product Dimensions: 22.8 x 15.6 x 1.2 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 286,296 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

David Amerland helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites, including Forbes and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprints to better understand and take advantage of the opportunities offered by the connected economy.

Product Description

About the Author

David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.

 

Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.

 

He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, HelpmySEO.com. When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.


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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars This book got me a job 10 Jun 2014
Format:Paperback|Verified Purchase
If you are checking out this book it means you are aware of the fact that the SEO field is going under some radical changes. It also means that you are probably smart enough in order to quickly catch up with all the new things. This book will do the job, It will provide you with everything you need to know, but, in my opinion, it has to offer something a lot more important.

The only problem you will (still) be left with after reading the book and after finally understanding how Semantic Web works, is to convince clients. They resist to understand and believe. The changes are truly drastic. But you need to worry not!

David Amerland is an intellectual Ninja.

Let me to remind you that he is also a keynote speaker, a master of the english language and an analytical thinker. For me, he is a modern philosopher. He could be Socrates 2.0 hehe

Long story to cut it short, this book helped me as well with ways to present the new web situation properly to the clients and so as I now have a full time job. Just because of it. Lastly, allow me to also recommend to follow David on Google+ and even stay tuned with his Google Semantic Search community there as he gets truly generous when it comes to information and above all... inspiration!

David, thank you :)
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2 of 2 people found the following review helpful
5.0 out of 5 stars A Must for SEOS 26 Jan 2014
Format:Paperback|Verified Purchase
A must-read book for anyone looking to understand how Google's algorithm is evolving, and what you can do to stay ahead.

Chapters:

1. What Is Semantic Search?
2. What is the Knowledge Graph?
3. What is new in SEO?
4. Trust and Author Rank
5. What is TrustRank?
6. How Content Became Marketing
7. Social Media Marketing and Semantic Search
8. There Is No Longer a "First" Page of Google
9. The Spread of Influence and Semantic Search
10. Entity Extraction and the Semantic Web
11. The Four Vs of Semantic Search
12. How Search Became Invisible
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2 of 2 people found the following review helpful
Format:Paperback|Verified Purchase
I have just finished reading David Amerland's book 'Google Semantic Search' and think it is a masterpiece.
It's for everyone involved in SEO, wants better search results or is simply are curious where the online world is going.
Times they are a changing and this will become a textbook, a workbook and the all round industry standard on, in particular, why and how Google+ is changing everything most of all. Buy it, educate yourself and the apply it all to lead the way in your niche, whatever that may be.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A quality read, extremely well written. 17 Jun 2014
Format:Kindle Edition|Verified Purchase
I loved the fact the book was written in a way anyone could understand. Plenty of checklists which will be handy for those readers who will be inspired to take action.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A jewel of a read! 8 Jun 2014
By GeoMich
Format:Kindle Edition|Verified Purchase
Very well thought through and at least gives us all something to go on in the now complicated field of search.
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1 of 1 people found the following review helpful
Format:Paperback|Verified Purchase
This book by David Amerland is my desk reference on search engine optimization (SEO).

I thought I knew quite a bit on SEO, but lately some things just haven't been working and this book explained why. I love the way the book is laid out and every chapter giving you an explanation of the "What" something is, such as author rank and concludes with a step-by-step plan on how to implement it for yourself. If you want to stay ahead and stay relevant, you have to buy this book, otherwise you'll resort to outdated SEO methods that won't necessarily get you banned, but they won't get you very far either.
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