- Paperback: 288 pages
- Publisher: Electric Book Co Ltd (8 Nov 2004)
- Language English
- ISBN-10: 1843279991
- ISBN-13: 978-1843279990
- Product Dimensions: 22.4 x 13.8 x 2.4 cm
- Amazon Bestsellers Rank: 3,583,554 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Book Description
This book is a brief history of Cyberspace and Google's fundamental contribution - a new search method that gives almost immediate access to the contents of billions of web pages.
It covers the the rivalry with Yahoo! - once their closest partners, the competition with Microsoft and the success that made Google's 2004 launch on NASDAQ inevitable and the struggle by the company's founders to prevent that success from ruining their vision of how a 21st century engineering enterprise should be organised.
It traces the origins of the Internet in the work of Vannevar Bush, Ted Nelson and Tim Berners-Lee and the serendipity of the Google founders' breakthrough discovery of a technology of hypertextual and contextual search developed at Stanford University, after the failure of dozens of earlier Search engines, and their subsequent development of targetted advertising which is already fundamentally transforming the future profits of both the Internet and printed newspapers and magazines industries and the way that Internet Search will develop in the near future.
Purchasing the book gives access to the online edition at fleetworks.info which contains more than 500 links to some of the most important work published on the history of the Internet and Google's Search technology.
From the Publisher
The Electric Book Company is very pleased to publish the first in-depth analysis of the Google phenomenon. It tells how, from a standing start, two young post-graduates developed a technology that rapidly became the search engine of choice for the world's internet users and in doing so generated a multi-billion dollar business and added a new word, to google, to the English language.
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1 review
60 of 62 people found the following review helpful
Utterly unreadable
7 Jun 2005
Format:Paperback
Is this book meant to be a joke? It is almost utterly unreadable, full of overly-long runon sentences, each of which is comprised solely of gibberish. It's bad enough that the author can't write, but where were the editors during all this? I'd give this book 0 stars if only Amazon made it possible. But credit Milner for one thing: This is the first Amazon book purchase I've ever made that I will return, and immediately. What a waste of time.
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