- Paperback: 312 pages
- Publisher: Health Communications; 1 edition (1 Sep 2009)
- Language English
- ISBN-10: 0757314155
- ISBN-13: 978-0757314155
- Product Dimensions: 15.2 x 2 x 22.9 cm
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Amazon Bestsellers Rank:
1,293,606 in Books (See Top 100 in Books)
- #56 in Books > Computers & Internet > Computer Science > Networking & Security > Security > Viruses
- #58 in Books > Computers & Internet > Digital Lifestyle > Internet Searching > Google
GoogleTM Bomb
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
27 reviews
3 of 3 people found the following review helpful
I guess you can't say they are kidding
11 Sep 2010
Format:Paperback|Amazon Verified Purchase
A novel approach to a book. Sue Scheff tells her story of a victim of someone using blogs and other internet sites to attack her character and her life's work. John Dozier, a famous cyber lawyer picks up from time to time and does the background and explanations. They even use a different font treatment for the two authors. Sue's story is compelling and it is clear as day this could happen to anyone and that it would be horrible. John does a great job with the facts outside of the story. I really enjoyed reading it. This is a light read, more like a two -three hour plane ride than a five hour. If there was one area I wish they would beef up, it would be the Michael Fertik, Reputation Defender part of this, but I guess that world keeps some of their secret sauce tips and tricks to themselves and that is certainly fair. If you Google "Sue Scheff", it is clear that she is in control of her brand at this point. Glad I read the book, plan to encourage others from my organization to take a look and give it a thought.
7 of 9 people found the following review helpful
The Google Bomb Book is Explosive!
30 Aug 2009
Format:Paperback|Amazon Verified Purchase
What you don't know about the internet CAN hurt you! A huge thanks to Sue Scheff and John W.Dozier, Jr for writing the Google Bomb Book. The relentless online defamation of Sue would have sent any individual underground. Instead, her experience led to this book, a guide for protecting your children, yourself, or your business online and off. Written in simple, everyday language, the book reads like a cross between the nightmare you never want to experience and a "how to" in case you do. The preventative tips will equip you to take steps to protect yourself now. Online defamation can happen to anyone. Two lines in this book are especially important to PARENTS - "If you cannot use and understand the technology your kids are using, then don't allow them to use it. Period."
2 of 2 people found the following review helpful
Google Bomb
29 Jan 2012
Format:Paperback
Sue Scheff's tale begins with the not uncommon story of a concerned parent whose tragic experience leads her to become a well-known and respected expert and spokesperson in a niche field. Specifically, she rescues her at-risk child from a dangerous and unhealthy rehab facility, and in the process she quickly finds herself a self-taught expert on these situations with a popular website and organization to support this cause.
This is when her personal success story takes a very dark turn. When she refuses to divulge to a parent some private and protected information about someone else's underage child at a particular rehab facility, she quickly develops the enmity of the spurned parent. This enmity almost immediately becomes an obsession that takes the form of an incessant cyber attack of the most vitriolic nature that questions her integrity in a very tight knit community where reputation is essential. In very short order Scheff becomes personally and professionally isolated.
The rest of the story revolves around how she ultimately finds John Dozier, a legal expert in internet law, who wins a large but apparently uncollected judgment against her assailant. In the process she also retains the assistance of an expert who helps her belatedly ward off the "Google Bomb" attack on her person. The Google Bomb in this case was a successful attempt by Scheff's enemy to raise to the highest rankings - Sue Scheff and her organization in a Google search - to those of the most profane attacks upon her.
Although the tale of Sue Scheff is an intriguing one, there are some items that the reader should be aware. The book is an interweaving of Sue Scheff's cautionary tale about her experience with the decidedly more legalistic and cyber-focused explanations of her internet lawyer. Where Sheff's descriptions tend toward the hyperbolic, as evidenced by her book's subtitle, Dozier's contributions are informative but rather dry in comparison.
Despite these concerns, this is a fascinating case with the added benefit of the wise precautions of a legal internet expert in a field that is becoming unfortunately all too necessary.
This is when her personal success story takes a very dark turn. When she refuses to divulge to a parent some private and protected information about someone else's underage child at a particular rehab facility, she quickly develops the enmity of the spurned parent. This enmity almost immediately becomes an obsession that takes the form of an incessant cyber attack of the most vitriolic nature that questions her integrity in a very tight knit community where reputation is essential. In very short order Scheff becomes personally and professionally isolated.
The rest of the story revolves around how she ultimately finds John Dozier, a legal expert in internet law, who wins a large but apparently uncollected judgment against her assailant. In the process she also retains the assistance of an expert who helps her belatedly ward off the "Google Bomb" attack on her person. The Google Bomb in this case was a successful attempt by Scheff's enemy to raise to the highest rankings - Sue Scheff and her organization in a Google search - to those of the most profane attacks upon her.
Although the tale of Sue Scheff is an intriguing one, there are some items that the reader should be aware. The book is an interweaving of Sue Scheff's cautionary tale about her experience with the decidedly more legalistic and cyber-focused explanations of her internet lawyer. Where Sheff's descriptions tend toward the hyperbolic, as evidenced by her book's subtitle, Dozier's contributions are informative but rather dry in comparison.
Despite these concerns, this is a fascinating case with the added benefit of the wise precautions of a legal internet expert in a field that is becoming unfortunately all too necessary.
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