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More About the Author

Justin Cutroni is a respected leader in the web analytics industry who helps organizations integrate web analytics into their decision making processes. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to
generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry.

Justin began his career with Accenture, working with financial services clients to redesign and change business processes with custom software. Most recently Justin held the position of director of analytics at EpikOne, where he consulted with hundreds of companies about Google Analytics and web analytics.

Justin is author of Google Analytics Short Cut, published in 2007 by O'Reilly Media, Inc. and co-author of Performance Marketing with Google Analytics to be published in 2010 by Wiley. Justin holds a degree in Mechanical and Aerospace Engineer from Worcester Polytechnic Institute.

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