Review
"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, this book is well worth the investment." (Performance Measurement and Metrics, May 2007)
"... a good, in–depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)
"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, well worth the investment." (Performance Measurement and Metrics, May 2007)
Product Description
Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.
- Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
- Learn to set up the program, navigate the interface, understand filters, and use goal–setting features.
- Integrate Google Analytics with Google AdWords.
- Make the most of reporting dashboards.
- Find out how to use analytics for marketing and content optimization.
- Understand what each type of report means and how to interpret it.
- Explore how other companies have used analytics to improve site performance.
- Investigate how to use Google Analytics for complete e–commerce analysis.
Order your copy today and make your Web site work for you!
From the Back Cover
Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.
- Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs
- Learn to set up the program, navigate the interface, understand filters, and use goal–setting features
- Integrate Google Analytics with Google AdWords
- Make the most of reporting dashboards
- Find out how to use analytics for marketing and content optimization
- Understand what each type of report means and how to interpret it
- Explore how other companies have used analytics to improve site performance
- Investigate how to use Google Analytics for complete e–commerce analysis
Visit our Web site at www.wiley.com/compbooks
About the Author
Jerri L. Ledford is a freelance business technology writer whose work has appeared in Information Security Magazine, IT Manager′s Journal, Network World, CRM Magazine, and many others.
