- Paperback: 336 pages
- Publisher: John Wiley & Sons (12 Sep 2006)
- Language English
- ISBN-10: 0470053852
- ISBN-13: 978-0470053850
- Product Dimensions: 23.4 x 18.7 x 1.8 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 325,078 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
"... a good, in–depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)
"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, this book is well worth the investment." (Performance Measurement and Metrics, May 2007)
"... a good, in–depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)
"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, well worth the investment." (Performance Measurement and Metrics, May 2007)
Product Description
You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you′re not a propeller–head?
Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.
- Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
- Learn to set up the program, navigate the interface, understand filters, and use goal–setting features.
- Integrate Google Analytics with Google AdWords.
- Make the most of reporting dashboards.
- Find out how to use analytics for marketing and content optimization.
- Understand what each type of report means and how to interpret it.
- Explore how other companies have used analytics to improve site performance.
- Investigate how to use Google Analytics for complete e–commerce analysis.
Order your copy today and make your Web site work for you!
Inside This Book
(Learn More)
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
23 of 23 people found the following review helpful
Format:Paperback
- Very good book for novices in the same way 'GA for dummies' would be
- Can be read in 7 hours! i.e. a tad superficial - not for anyone who has used a web analytics package before, or even new users that have spent a little time navigating around GA.
- Some minor inaccuracies. For example, Administrator privileges can be set on a per profile basis is not correct (its on a per account basis).
- No deep understanding of e.g. filters, utmSetVar, A/B testing
- No analysis, no real world quantitative case studies
Essentially this book is a description list of all the reports available in GA - some 80+ covered in 15 chapters. That's useful for begininers.
Worse point: Most report screenshots contain 0 data or single digit numbers.
Best point: Gets people thinking about goal based web design which has to be a good thing.
- Can be read in 7 hours! i.e. a tad superficial - not for anyone who has used a web analytics package before, or even new users that have spent a little time navigating around GA.
- Some minor inaccuracies. For example, Administrator privileges can be set on a per profile basis is not correct (its on a per account basis).
- No deep understanding of e.g. filters, utmSetVar, A/B testing
- No analysis, no real world quantitative case studies
Essentially this book is a description list of all the reports available in GA - some 80+ covered in 15 chapters. That's useful for begininers.
Worse point: Most report screenshots contain 0 data or single digit numbers.
Best point: Gets people thinking about goal based web design which has to be a good thing.
0 of 1 people found the following review helpful
Format:Paperback
For those just starting to use Google Analytics this is a great book to purchase with useful information. Now on its third edition it continues to get better just like Google's analytics solution.
0 of 1 people found the following review helpful
Format:Paperback
A fantastically detailed book, revealing many, too numerous to list here what the in depth investigation reveals.
Will help enormously those who are contemplating Adwords/Adsense campaigns or online advertising of any kind.
Will help enormously those who are contemplating Adwords/Adsense campaigns or online advertising of any kind.
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