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Product Description
Review
"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, this book is well worth the investment." (Performance Measurement and Metrics, May 2007)
"... a good, in–depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)
"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, well worth the investment." (Performance Measurement and Metrics, May 2007)
--This text refers to an alternate
Paperback
edition.
Product Description
Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end–user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool.
You′ll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers.
- Takes an in–depth look at Google Analytics 3.0 and walks you through the possibilities it offers
- Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users
- Shares techniques for converting end users into customers
- Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use
With Google Analytics, Third Edition, you&′ll be well on your way to retrieving the information you need to convert visitors to your site into customers!
Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file.
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Customer Reviews
- Can be read in 7 hours! i.e. a tad superficial - not for anyone who has used a web analytics package before, or even new users that have spent a little time navigating around GA.
- Some minor inaccuracies. For example, Administrator privileges can be set on a per profile basis is not correct (its on a per account basis).
- No deep understanding of e.g. filters, utmSetVar, A/B testing
- No analysis, no real world quantitative case studies
Essentially this book is a description list of all the reports available in GA - some 80+ covered in 15 chapters. That's useful for begininers.
Worse point: Most report screenshots contain 0 data or single digit numbers.
Best point: Gets people thinking about goal based web design which has to be a good thing.
Will help enormously those who are contemplating Adwords/Adsense campaigns or online advertising of any kind.
Listmania!
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