"Google AdWords That Work" is intended for web owners, marketing managers, project managers and anyone interested in promoting their website effectively. It is for the non-techie who wants to be involved - this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you. AdWords can offer you a real chance of 'getting big, fast'. This isn't about just throwing a limitless budget at Google and seeing what happens, with your fingers crossed that something will stick - quite simply, through a systematic and prepared campaign you can quite easily grow from obscurity to perceived market leader in a couple of months. "Google Adwords That Work" shows you how.
About the Author
Jon Smith was involved in the start up of amazon.co.uk, kitbag.com and The Florist Exchange. As a consultant for the venture capital firm Chase Episode 1, he improved and researched business plans submitted by companies looking for investment. In 2002 he launched Toytopia, an online specialist toyshop, and since 2003 Jon has been managing director of Inpress, an organisation that provides sales, marketing and technical support to independent publishers. He's that rare person - an expert on the world wide web who you wouldn't mind sitting next to at a dinner party! Jon is also the author of 'Websites that Work and 'Get into bed with Google', also available from Infinite Ideas.