Product Description
"Google AdWords That Work" is intended for web owners, marketing managers, project managers and anyone interested in promoting their website effectively. It is for the non-techie who wants to be involved - this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you. AdWords can offer you a real chance of 'getting big, fast'. This isn't about just throwing a limitless budget at Google and seeing what happens, with your fingers crossed that something will stick - quite simply, through a systematic and prepared campaign you can quite easily grow from obscurity to perceived market leader in a couple of months. "Google Adwords That Work" shows you how.
About the Author
Jon Smith is Managing Director of Espressio.co.uk and founder and CEO of Logo-Warehouse.co.uk. Part of the launch team for Amazon.co.uk and Kitbag.com Jon has been marketing websites and providing strategic advice to companies seeking to improve their online presence for over ten years. He's launched, run and sold his own online businesses and has been using Google AdWords to effectively market his and his client's websites since 2000. Jon is the best-selling author of Get into bed With Google (978 1905940 493) and Web Sites That Work both of which are also published by Infinite Ideas.
