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Google Adwords That Work: 7 Secrets to Cashing in with the No.1 Search Engine (52 Brilliant Ideas)
 
 

Google Adwords That Work: 7 Secrets to Cashing in with the No.1 Search Engine (52 Brilliant Ideas) [Kindle Edition]

Jon Smith
4.1 out of 5 stars  See all reviews (7 customer reviews)

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Product Description

Product Description

"Google AdWords That Work" is intended for web owners, marketing managers, project managers and anyone interested in promoting their website effectively. It is for the non-techie who wants to be involved - this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you. AdWords can offer you a real chance of 'getting big, fast'. This isn't about just throwing a limitless budget at Google and seeing what happens, with your fingers crossed that something will stick - quite simply, through a systematic and prepared campaign you can quite easily grow from obscurity to perceived market leader in a couple of months. "Google Adwords That Work" shows you how.

About the Author

Jon Smith was involved in the start up of amazon.co.uk, kitbag.com and The Florist Exchange. As a consultant for the venture capital firm Chase Episode 1, he improved and researched business plans submitted by companies looking for investment. In 2002 he launched Toytopia, an online specialist toyshop, and since 2003 Jon has been managing director of Inpress, an organisation that provides sales, marketing and technical support to independent publishers. He's that rare person - an expert on the world wide web who you wouldn't mind sitting next to at a dinner party! Jon is also the author of 'Websites that Work and 'Get into bed with Google', also available from Infinite Ideas.

Product details

  • Format: Kindle Edition
  • File Size: 355 KB
  • Print Length: 168 pages
  • Publisher: Infinite Ideas (30 Nov 2008)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004G5Z4TW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #242,468 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Jon was born in the UK, where he remained until he was eighteen. A happy childhood; making daisy chains, holidays in the sun, a few minor brushes with the law and an obsessive interest in all things fantasy. No brace, few spots and only one broken bone and one broken heart (not his). It all went swimmingly.

Jon has lived and worked in the USA, South Korea and Eygpt and is currently based in Barcelona, Spain.

Jon writes non-fiction, children's fiction, musical theater and screenplays and has worked in the Internet industry for over 12 years.

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Customer Reviews

Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Best £6.50 I've spent on a book 24 April 2009
Format:Paperback|Verified Purchase
In terms of return on investment this has to be the bargain of the century. Well written and easy to read, I read the book from cover to cover in one afternoon. Concise and relevant tips that really work. Superb!
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6 of 6 people found the following review helpful
5.0 out of 5 stars helped me make my campaign more organised 26 July 2010
Format:Paperback|Verified Purchase
This book helped me, more than double my click through rate. It taught me how to plan my campaigns with ruthless efficiency! It explains how google works, not like a manual saying "click on this" but it did give me enough understanding to know what I need to do and what to look for. The marketing tips are really good. It helped me to understand the abbreviations like CTR. Also the book is tiny, easy to read and not boring yet very informative.
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4 of 4 people found the following review helpful
4.0 out of 5 stars Google Adwords 3 May 2009
Format:Paperback|Verified Purchase
Elementary advice nevertheless excellent plain English advice for the non technical person just beginning their online advertising journey. I.T. U Consulting Group
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6 of 7 people found the following review helpful
2.0 out of 5 stars Hit & miss! 15 July 2009
Format:Paperback|Verified Purchase
The author just brushes off the idea of using the Content Network. why? Because like many people who have had bad experiences, they never took the time to familiarize themselves with the range of tools available, i.e. with the Placement tool, you can choose to advertise on any site that you think is suitable, you can target demographics and much more.

Other than that, the information here would be ok for someone who is a complete beginner who would like to focus on paid search.

Would like to see a chapter devoted to proper tracking of ads/keywords that brought you a conversion/lead.
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Popular Highlights

 (What's this?)
&quote;
Start with the basics—type in one of the keywords you are bidding on already, or intend to bid on, and pay attention to the results. This test can be repeated as often as you like: I would try for every two hours, to allow for any competitor settings to show themselves, such as accelerated delivery, or a limited daily spend coming into effect. &quote;
Highlighted by 6 Kindle users
&quote;
AdWords Editor—Google’s Campaign Management Application: www.google.com/intl/en/adwordseditor/ &quote;
Highlighted by 6 Kindle users
&quote;
The zeitgeist now is to favour inbound links—i.e. lots of other websites linking to you, thus giving you ‘authority’ status in the eyes of Google (as long as you do not reciprocate those links). A site that enjoys lots of inbound links tends to enjoy a very high ranking on Google search. &quote;
Highlighted by 6 Kindle users

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