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Google AdWords That Work: 7 Secrets to Cashing in with the No.1 Search Engine (52 Brilliant Ideas)
 
 
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Google AdWords That Work: 7 Secrets to Cashing in with the No.1 Search Engine (52 Brilliant Ideas) [Paperback]

Jon Smith (Author)
4.3 out of 5 stars  See all reviews (6 customer reviews)
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Customers buy this book with Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes by Perry Marshall Paperback £13.08

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Product details

  • Paperback: 176 pages
  • Publisher: Infinite Ideas Limited (30 Nov 2008)
  • Language English
  • ISBN-10: 190594098X
  • ISBN-13: 978-1905940981
  • Product Dimensions: 15.4 x 12 x 1.4 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 132,762 in Books (See Top 100 in Books)

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Jon Smith
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Product Description

Product Description

"Google AdWords That Work" is intended for web owners, marketing managers, project managers and anyone interested in promoting their website effectively. It is for the non-techie who wants to be involved - this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you. AdWords can offer you a real chance of 'getting big, fast'. This isn't about just throwing a limitless budget at Google and seeing what happens, with your fingers crossed that something will stick - quite simply, through a systematic and prepared campaign you can quite easily grow from obscurity to perceived market leader in a couple of months. "Google Adwords That Work" shows you how.

About the Author

Jon Smith is Managing Director of Espressio.co.uk and founder and CEO of Logo-Warehouse.co.uk. Part of the launch team for Amazon.co.uk and Kitbag.com Jon has been marketing websites and providing strategic advice to companies seeking to improve their online presence for over ten years. He's launched, run and sold his own online businesses and has been using Google AdWords to effectively market his and his client's websites since 2000. Jon is the best-selling author of Get into bed With Google (978 1905940 493) and Web Sites That Work both of which are also published by Infinite Ideas.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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6 Reviews
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Average Customer Review
4.3 out of 5 stars (6 customer reviews)
 
 
 
 
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Best £6.50 I've spent on a book, 24 April 2009
By 
A. P. Seymour (Oakham UK) - See all my reviews
(REAL NAME)   
This review is from: Google AdWords That Work: 7 Secrets to Cashing in with the No.1 Search Engine (52 Brilliant Ideas) (Paperback)
In terms of return on investment this has to be the bargain of the century. Well written and easy to read, I read the book from cover to cover in one afternoon. Concise and relevant tips that really work. Superb!
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5 of 5 people found the following review helpful:
5.0 out of 5 stars helped me make my campaign more organised, 26 July 2010
This review is from: Google AdWords That Work: 7 Secrets to Cashing in with the No.1 Search Engine (52 Brilliant Ideas) (Paperback)
This book helped me, more than double my click through rate. It taught me how to plan my campaigns with ruthless efficiency! It explains how google works, not like a manual saying "click on this" but it did give me enough understanding to know what I need to do and what to look for. The marketing tips are really good. It helped me to understand the abbreviations like CTR. Also the book is tiny, easy to read and not boring yet very informative.
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3 of 3 people found the following review helpful:
4.0 out of 5 stars Google Adwords, 3 May 2009
By 
C. A. Bird "CABird" (London) - See all my reviews
(REAL NAME)   
This review is from: Google AdWords That Work: 7 Secrets to Cashing in with the No.1 Search Engine (52 Brilliant Ideas) (Paperback)
Elementary advice nevertheless excellent plain English advice for the non technical person just beginning their online advertising journey. I.T. U Consulting Group
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