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Google AdWords For Dummies (For Dummies (Computers))
 
 
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Google AdWords For Dummies (For Dummies (Computers)) [Paperback]

Howie Jacobson (Author), Joel McDonald (Author), Kristie McDonald (Author)
3.6 out of 5 stars  See all reviews (7 customer reviews)
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Product details

  • Paperback: 432 pages
  • Publisher: John Wiley & Sons; 3rd Edition edition (20 Jan 2012)
  • Language English
  • ISBN-10: 1118115619
  • ISBN-13: 978-1118115619
  • Product Dimensions: 23.4 x 18.8 x 2.5 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 23,696 in Books (See Top 100 in Books)

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More About the Authors

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Howie Jacobson
Howie Jacobson
Howard Jacobson
Howard Jacobson
Kristie McDonald
Kristie McDonald
Joel McDonald
Joel McDonald

Product Description

Product Description

The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e–commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.

  • Boasts approximately 85 percent updated or new content
  • Updates popular topics such as experiments, ad extensions, feeds for e–commerce, mobile advertising, advanced ad writing, and more
  • Incorporates changes to the AdWords interfaces
  • Shares best practices in split testing, opt–in landing page structure, and ad group structure
  • Reviews new, free tools included in AdWords as well as new and improved third–party tools

With this handy reference by your side, you′ll discover the best way to make a Google AdWords campaign to work for you!

From the Back Cover

Learn how to build and manage AdWords campaigns that pay off for your business!

Google AdWords can be a complex topic, which is exactly why you need this book. Here you′ll find it divided into manageable chunks, showing what you need to consider before you start, how to structure your campaign and ad groups, tips for creating landing pages that grab visitors, advice on campaign management, and ways to maximize your results.

  • Get started — learn to set up your account, use the AdWords Dashboard, plan your campaign, and write magnetic ads

  • Be direct — take advantage of the AdWords direct–marketing approach to generate leads, make new sales, and test your website and marketing efforts

  • Crunch the numbers — explore the tools in the AdWords interface that help you analyze your campaign and determine what′s working best

  • Soft landings — see what goes into a perfect landing page and how to please Google′s reviewers

  • Send in the clones — boost your results by cloning your campaigns

Open the book and find:

  • The two types of online marketing

  • Hints for reading the mind of your market

  • Why split testing pays off

  • How to measure your results

  • Tips on tracking conversions

  • Who may show up on your landing page

  • Ways to make your ads more effective

  • Ten common mistakes you can avoid

Visit the companion website at www.gafd3.com for more information, detailed video tutorials, updates, and an e–mail newsletter on AdWords tips and strategies

Learn to:

  • Use the new free tools includedin AdWords

  • Work with the new interface and use Website Optimizer

  • Create ads and landing pages that captivate visitors

  • Manage your account with AdWords Editor

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Format:Paperback
I had started to use Google AdWords before purchasing this book. I'd gone through all of Google's lessons at their online Learning Center, got perfect scores, and thought I knew enough to run some decent ad campaigns. I was wrong. I wound up getting quite frustrated and thinking that AdWords might just be a costly trap for the inexperienced like me. And actually it can be a trap if you try to use it on your own simply using the information available on Google's Learning Center. Fortunately, I decided to check out Amazon to see if there was a good, recent book available on AdWords. I saw the good reviews for this title and ordered it. Now, here I am, another voice in the choir, praising this book in my first ever Amazon review. The book is absolutely packed with clearly explained information which will get you up and running on AdWords and doing all the right things from the start. Believe me, there is a lot to know, and you WILL know it after having read the book. Knowing the ins and outs of AdWords means that you will be increasing the number of visitors to your site. I cannot see anyone not being able to do this after having read through this book and following the author's suggestions. I'm seeing results already and I only received the book a week ago. Something else I'd like to mention is that the author, Howie Jacobson, is a nice person. How do I know that? I had a question, decided to email Dr. Jacobson about it thinking I'd probably not get a reply, and was quite surprised to receive an answer right away. But, back to the book.....
If you want to use AdWords and don't know much about it, or if you are already using it and are not happy with the results you are getting or amount of money you are spending (which was my big beef), just order Google AdWords for Dummies, dedicate a couple days to it (take notes, underline, re-read etc), and you'll be more than happy with your new gained knowledge and the results it will bring you.
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2 of 2 people found the following review helpful
Does what is says 5 Oct 2009
Format:Paperback
A book on Adwords for dummies and that about sums it up. A great introduction into the world of Adwords and very recommended if you have yet to use Adwords to promote your business.
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1 of 1 people found the following review helpful
Format:Paperback
This a good book for someone who would like to go deep on Google AdWords and need some solid bases to start with. The AdWords fundamentals are there and it's quite easy reading with clean examples and a nice dose of humour. Sometimes you loose yourself on the author's self promotion and life, but that's okay if you know how to separate things. Recommended for one of Google AdWords references.
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