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Google AdSense for Dummies (Paperback)

by Jerri Ledford (Author)

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Product details

Paperback: 346 pages
Publisher: John Wiley & Sons (8 Aug 2008)
Language English
ISBN-10: 047029289X
ISBN-13: 978-0470292891
Product Dimensions: 23.1 x 18.5 x 2.3 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 133,991 in Books (See Bestsellers in Books)
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#69 in Books > Business, Finance & Law > E-Commerce > Web Marketing

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Product Description

You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.

AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:

Register and set up an AdSense program
Track results with server logs, AdSense reports, and Google Analytics
Boost AdSense income with search engine optimization techniques
Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair
Fine–tune your Web site with beefed–up content to please Google and boost effectiveness
Earn more with AdSense for RSS, streaming video, and referral units
Design appealing ads and search boxes, and deal with ads from competitors
Add video units to your site, design mobile ad units, and understand referral units

In Google AdSense For Dummies, author Jerri Ledford, a self–described “Google geek,” helps you make money with AdSense.

From the Back Cover

Here′s how to earn money from your Web site without selling a thing!

If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek–speak and shows you what AdSense is, how to make your site Google–friendly, how to use AdSense for Search or Content, and more.

Fine–tune your Web site — beef up your content for Google′s approval as well as to boost effectiveness
Apply Google guidelines — include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair
Discover other types of AdSense — use AdSense with video, mobile, and RSS
Learn to love units — add video units to your site, design mobile ad units, and understand referral units
Get creative — use AdSense as a page element on your blog and design knockout ads and cool search boxes
Make them pay — increase your income from AdSense for RSS, referral units, and streaming videos
Use some sense — track your results using AdSense reports and Google Analytics

Open the book and find:

Answers to FAQs about AdSense
Tips for building a content–rich Web site
How search engine optimization can boost AdSense income
What to do about competitors′ ads
Secrets for designing ads with appeal
How to set up AdSense for mobile and RSS feeds
How the AdSense referral program works
What server logs and channels can tell you

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2 of 3 people found the following review helpful:

5.0 out of 5 stars Great if you want to get the most out of Adsense., 29 Oct 2009

By	Chunky Wilberforce ""Wilber"" (UK) - See all my reviews (TOP 100 REVIEWER)

This is a very useful book. It doen't tell you much about SEO and the like, and nor did I want it to. I wanted to get the most out of Adsense, and this book certainly delivers.

Here's a typical snippet:

"For my Google-Geek blog, what works best are ads between the posts. In fact, ads at the top of the page and in the sidebar don't work at all - I've never been able to generate income from them".

This was interesting to me. Personally, I hate ads between posts, and wouldn't normally consider them. However, with Adsense, it is very, very easy to experiment. This book shows you how, but more importantly, it puts you in the right mindset. Before I would have just plonked the ads down and assumed that was enough (indeed, thats what I did before I got the book). However, using this book, I more than doubled the clicks I was getting, in a couple of hours!! How cool is that? The book literally paid for itself in under a day.

Other topics, search as Adsense for Search and Mobile, are also covered, and in time, I will go through them too. But already, this book has paid for itself many times over, and is much more user-friendly than the somewhat clunky Google help interface.

Best of all, its a new release. Most books on the subject are a few years old now, and out of date, offering tricks which Google now frown upon.

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