This monography is about leadership, real leadership, not primarily leadership in business, but also leadership in the non-profit sector, which can be even more challenging.
Jim Collins is very direct in his stile. "... many widely practiced business norms fall somwhere between mediocre and good. Few are great."
The misunderstanding of using business-like concepts araises from the focus on earnings, instead of focus on output and resources.
"We need a new language." A new laguage that can describe the quality of output in a school system or in any other non-profit or public service funtion. The bottom line in a non-profit business is not earnings. It is well educated kids in the school system, high quality treamnet in the public hospitals, well caretaking of elderly in the elderly sector etc..
Lars Bitsch-Larsen