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Good Business
 
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Good Business (Paperback)

by G. Gibbons (Author), Steve Hilton (Author)
4.0 out of 5 stars See all reviews (1 customer review)
Price: £14.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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  • This item: Good Business by G. Gibbons

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Product details

  • Paperback: 288 pages
  • Publisher: South Western Educational Publishing,US; 2 edition (30 Nov 2003)
  • Language English
  • ISBN-10: 1587991616
  • ISBN-13: 978-1587991615
  • Product Dimensions: 23 x 15.2 x 2.2 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 476,738 in Books (See Bestsellers in Books)

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Product Description

Pubilshers Weekly, 13 May 2002
"What the authors advocate goes beyond corporate social responsibility...an entertainingly written call to action." --This text refers to an out of print or unavailable edition of this title.

Real Deals, 28 November 2002
...if you want to make the world a better place, you should get involved with business, as it is a much more positive force for good than politics. --This text refers to an out of print or unavailable edition of this title.

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7 of 8 people found the following review helpful:
4.0 out of 5 stars A cheerfully optimistic book with shortcomings, 10 Oct 2002
By A Customer
This review is from: Good Business: Your World Needs You (Hardcover)
I like these guys (Hilton and Gibbons) their hearts are in the right place and, if they are as Tory as they seem, they've boosted my opinion of Tories.

This book attempts to counter the anti-catitalist movement by arguing that capitalism is good for us in any case, and could be even better. In fact big business alone has what it takes to make the world a better place, not governments and supranational bodies but corporations, not charities but brands. It takes us through the (often overlooked) rise of corporate social responsibility and extents it to the concept of corporate social leadership. Lots of well covered case studies show how brands can use their wealth and reach to solve tricky social problems. It then outlines inspiring scenarios of what might be possible. It calls on corporations, anti-capitalists, politicians and special interest groups to unite. Everyone wins. Even business gets to boost its profits.

The main problem I had with the book is its conservatism (that's with a lower case c.) It assumes (more or less) continuity of the capitalist status quo, and doesn't really go into the underlying changes that are coming about - including those that result from information and communication technology, and that threaten to change old capitalist mainstays such as media and advertising.

'Good Business' is a cheerfully optimistic book with shortcomings. It dismisses new style anti-capitalism and the old style (Marxism) a little too lightly for my mind. However, if business took the advice of 'Good Business' the world would be better for it.

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