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Golf Marketing Bible [Hardcover]

Andrew Wood

RRP: 61.23
Price: 44.37 & FREE Delivery in the UK. Details
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Book Description

15 April 2011
Whatever type of club you run at whatever end of the market you are in, you'll find this book crammed full of proven, real-world, money-making marketing strategies! In this book, you will discover: Why Most Golf Club Marketing Fails! How to Identify Your Perfect Customer, How to Measure Your Results, How to Develop the Perfect Marketing Budget, The Keys to Perfect Pricing - Dominate Without Discounting! How to Develop Your Unique Selling Proposition, Legendary Lead Generation, 50 Legendary Promotions, How to Design Ads that Actually Work! Why Direct Mail is Your Secret Weapon for Membership and Real Estate Sales! Building the Perfect Web Site, The Secrets to Building a Massive E-mail Database, The Secrets to E-mail Marketing, How to Increase Sales in Every Department, How to Generate Unlimited Referrals, Legendary Publicity, The Keys to Legendary Service How to Develop Legendary Customer Loyalty, Creating a Legendary Experience for Your Customers, A Complete Plan for Dominating the Outings Marketing, Social Media for Buzz, Branding and Proft Building Buzz and Brand with Facebook

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Product details

  • Hardcover: 495 pages
  • Publisher: Select Press; 2nd edition (15 April 2011)
  • Language: English
  • ISBN-10: 1890777102
  • ISBN-13: 978-1890777104
  • Product Dimensions: 22.9 x 16.3 x 3.6 cm
  • Amazon Bestsellers Rank: 931,898 in Books (See Top 100 in Books)

Product Description


Our membership director started using sales closing techinques from The Golf Marketing Bible and closed 4 of the first 5 prospects and transacted 7 membership sales in November and December. We are in the metro Detroit area so closing ANY membership sales (let alone 7) at that time of year is a huge bonus. --Brian Bach, GM, Edgewood Country Club

This Book is the most complete how to really get it done of any marketing book I've seen. I've also seen Andrew speak and you can hear him in this book inspiring and pushing you to market more effectively. Anyone who follows his systematic advice is bound to have big increases in business. --Dr. Rick Crandall, Author, Marketing Your Services: For People Who Hate To Sell

If you are a club manager, golf professional, developer or course owner you need to read this book before your competitors do!!! --Barry Owens, CEO, Treetops Resort

About the Author

With a background of over 20 years in golf and marketing, Andrew Wood is an entrepreneur with a major track record of success in the business world including building a national franchise, from scratch by his early 30's.

A pioneer in using the Internet for business, Andrew combined his love and knowledge of golf with his passion for marketing to form Legendary marketing. He is regarded as the world's leading expert in the field of golf marketing and has done over 100 marketing seminars for the PGA of America, the National Golf Course Owners Association, the Canadian Golf Course Owners Association and others.

He is the author of over 20 sales and marketing books and audio programs including: Cunningly Clever Marketing, Cunningly Clever Selling, Cunningly Clever Entrepreneur, Selling With Confidence, Building A Legendary Reputation For Yourself or Your Service, Conquering Your Market with a One Man Army, How To Make $150,000 a Year Teaching Golf, The Traits of Champions, Legendary Leadership and The Golf Marketing Bible.

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