If you are considering going into any kind of business for yourself, this book is a must read. It is full of `on the money' practical advice and has been written with a human touch, informative and humorous in delivery. The author clearly knows his subject matter and has packed the modest 156 pages cover to cover with tips explanations and genuinely helpful suggestions that will get you up and running with all the major questions answered. The fact that this book is small is a real bonus as it can sit in your laptop bag or briefcase as a quick reference guide unlike some weighty tomes which look impressive yet gather dust on a shelf. This little gem can be easily carried into battle where you are likely to need it most (I take my now dog eared copy with me everywhere!). This book is like having a knowledgeable friend to turn to for sharp succinct advice. If you are looking for in depth examination of business strategy, move along, this is not the book for you. If however you want to stop procrastinating and start that business of yours you can read this book in a day and know everything you need to get started.