Going Pro
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More About the Author
Product Description
Product Description
For the many amateur photographers looking to go pro, this comprehensive guide from two industry icons is the go-to sourcebook, packed with insider advice on how to launch a successful photo business in any genre. Today's combination of affordable, high-quality camera gear and Internet technology has allowed any weekend warrior to open a photography business. As a result, more amateurs than ever are looking to go pro. But how does one start being a professional photographer? This ""bible"" to the business from two powerhouse authors gives amateurs all the information they need, including the most up-to-date, comprehensive guide to social media available in the category.
About the Author
Scott Bourne is president and founder of Bourne Media Group and publisher of Photofocus.com. His images have received more than 100 awards and he has led more than 150 workshops and seminars worldwide. Scott has been featured in numerous publications, including Outdoor Photographer and PhotoMedia. Skip Cohen is president of Marketing Essentials International, a consulting firm specialising in photography. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines and he has also co-authored four previous books on photography.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Kindle Edition
Now although I can't remember who it was said it, I always remember the following quote:
"You can be an average Photographer who's great at Marketing and Business and make a fortune but on the other hand you can be a fantastic Photographer who's poor at Marketing and Business, and make very little"
This quote has always stuck in my head which is the reason why I'm always looking for more ways to promote what I do and get my work out in the open and as a consequence attract more clients. However, as we all know this is easier said than done especially in todays' environment where Photography is so much more accessible and it seems that every man and his dog is setting themselves up as Photographers.
Getting the business side of being a Photographer right is vitally important; just ask UK based Commercial Photographer Tim Wallace and he'll likely tell you why...in fact check out his Business Seminars which are sold out time, after time after time. The thing is there are so many great books that teach Photography and Retouching techniques but what about the Business side of things?
Questions like How do we market ourselves? How do we define our niche? How can we best use Social Media to promote our Business? How do we work with clients? ... and so on can leave us feeling frustrated to say the least; if only there was something or someone to help steer us in the right direction!
Help is here!!!
Going Pro: How to make the leap from Aspiring to Professional Photographer is a new book by Professional Photographers Scott Bourne and Skip Cohen
Photographers, Authors and Blogggers with an incredible 7 decades of experience in this industry Scott Bourne and Skip Cohen have teamed up to produce what is in my opinion a must have book for anyone serious about building their Photography Business.
No one ever said Business was easy and a Photography Business is certainly no exception but Going Pro which is made up of some 11 Chapters is packed with information on how you can turn your business around and start seeing growth from defining your niche through to outsourcing:
Chapter 1: Define you Niche
Chapter 2: Be the Best Photographer you can be
Chapter 3: Test the Water and show your Work
Chapter 4: Marketing
Chapter 5: Social Media Marketing for Photographers
Chapter 6: use Twitter to Grow your Photo Business
Chapter 7: Blogging: Your Online Presence
Chapter 8: The World of Search
Chapter 9: Old-Fashioned Networking
Chapter 10: Expand Your Business
Chapter 11: Outsourcing
Since having the book, each chapter has at some point gotten me saying "Ah, now that's a good idea" more than once; especially the chapters on Marketing and Old Fashioned Networking. We live in an world where Social Media is all around us and vitally important to be a part of if you're in business but that doesn't mean to say we should rely on it...nothing beats face to face contact or as Scott and Skip call it 'Old Fashioned Networking'. So as well as going into how you can make the most effective use of Social Media, the book also covers ways to get 'face-to-face' with your potential clients and how to show and talk about what it is you do.
As well all the experience and expertise that Scott and Skip share from the years in the industry, they've also called upon other well known successful Photographers to add their own input on best business practices; photographers such as Jeremy Cowart, Chase Jarvis, David Ziser, Vincent Laforet and so on, and who also adorn pages of the book with their own imagery making it a great addition to the coffee table too :)
Going Pro is all about having dreams and vision, along with the patience and determination to stay focused on a plan
Going Pro: How to make the leap from Aspiring to Professional Photographer tells it as it is; to put it plainly there's no waffle...the book goes straight into each subject telling you what you need to know and how you need to do it with a logical, step by step approach.
All the information on how to build a successful Photography Business is contained within the pages...the next step is Action!
Highly Recommended
"You can be an average Photographer who's great at Marketing and Business and make a fortune but on the other hand you can be a fantastic Photographer who's poor at Marketing and Business, and make very little"
This quote has always stuck in my head which is the reason why I'm always looking for more ways to promote what I do and get my work out in the open and as a consequence attract more clients. However, as we all know this is easier said than done especially in todays' environment where Photography is so much more accessible and it seems that every man and his dog is setting themselves up as Photographers.
Getting the business side of being a Photographer right is vitally important; just ask UK based Commercial Photographer Tim Wallace and he'll likely tell you why...in fact check out his Business Seminars which are sold out time, after time after time. The thing is there are so many great books that teach Photography and Retouching techniques but what about the Business side of things?
Questions like How do we market ourselves? How do we define our niche? How can we best use Social Media to promote our Business? How do we work with clients? ... and so on can leave us feeling frustrated to say the least; if only there was something or someone to help steer us in the right direction!
Help is here!!!
Going Pro: How to make the leap from Aspiring to Professional Photographer is a new book by Professional Photographers Scott Bourne and Skip Cohen
Photographers, Authors and Blogggers with an incredible 7 decades of experience in this industry Scott Bourne and Skip Cohen have teamed up to produce what is in my opinion a must have book for anyone serious about building their Photography Business.
No one ever said Business was easy and a Photography Business is certainly no exception but Going Pro which is made up of some 11 Chapters is packed with information on how you can turn your business around and start seeing growth from defining your niche through to outsourcing:
Chapter 1: Define you Niche
Chapter 2: Be the Best Photographer you can be
Chapter 3: Test the Water and show your Work
Chapter 4: Marketing
Chapter 5: Social Media Marketing for Photographers
Chapter 6: use Twitter to Grow your Photo Business
Chapter 7: Blogging: Your Online Presence
Chapter 8: The World of Search
Chapter 9: Old-Fashioned Networking
Chapter 10: Expand Your Business
Chapter 11: Outsourcing
Since having the book, each chapter has at some point gotten me saying "Ah, now that's a good idea" more than once; especially the chapters on Marketing and Old Fashioned Networking. We live in an world where Social Media is all around us and vitally important to be a part of if you're in business but that doesn't mean to say we should rely on it...nothing beats face to face contact or as Scott and Skip call it 'Old Fashioned Networking'. So as well as going into how you can make the most effective use of Social Media, the book also covers ways to get 'face-to-face' with your potential clients and how to show and talk about what it is you do.
As well all the experience and expertise that Scott and Skip share from the years in the industry, they've also called upon other well known successful Photographers to add their own input on best business practices; photographers such as Jeremy Cowart, Chase Jarvis, David Ziser, Vincent Laforet and so on, and who also adorn pages of the book with their own imagery making it a great addition to the coffee table too :)
Going Pro is all about having dreams and vision, along with the patience and determination to stay focused on a plan
Going Pro: How to make the leap from Aspiring to Professional Photographer tells it as it is; to put it plainly there's no waffle...the book goes straight into each subject telling you what you need to know and how you need to do it with a logical, step by step approach.
All the information on how to build a successful Photography Business is contained within the pages...the next step is Action!
Highly Recommended
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
18 reviews
16 of 20 people found the following review helpful
Beautiful and packed with information
19 Oct 2011
Format:Paperback|Amazon Verified Purchase
Going Pro just arrived in my mailbox a few hours ago, but it's been tough to put it down. So many valuable tips packed into 240 beautiful pages. I often work with photographers who aren't sure what they should be doing to market themselves. I've often wished there was an up-to-date manual of all the correct/smart/right things for photographers to do when it comes to their marketing and online presence. Turns out this is that manual! From harnessing social media to just getting out there and networking, this book gives beginners and pros alike the tools in concise, step by step fashion on how to give themselves an edge. My only suggested improvement to this book would have been the addition of EXIF data and the gear used to create the beautiful images. Would be been interesting to know the reach needed to get some of the incredible shots highlighted through the book.
10 of 13 people found the following review helpful
marketing side of photography
20 Oct 2011
Format:Paperback|Amazon Verified Purchase
this is not a how-to take pictures book. it assumes you know your gear and have a good understanding of composure, lighting, editing, etc. it focuses on how to market yourself and get noticed in the competetive field of professional photography. I enjoyed reading the book, there are several pro's giving advice on what made them successful and it lists common themes in their advice. I did notice an error on page 58, David Zisar is (incorrectly) quoted as saying the same thing as Vincent Laforet on page 48. which is a shame because I really wanted to hear what he had to say about focal length!
8 of 11 people found the following review helpful
Love this book
28 Nov 2011
Format:Paperback|Amazon Verified Purchase
As a photographer-hobbiest who is working towards 'Going Pro', I found this book to be a perfect wealth of information. I listen to Scott Bourne and Skip Cohen's podcasts, and I was really looking forward to when this book would be published. And it was as I anticipated. It had wonderful info for marketing yourself, finding your niche, using social media for your business, wonderful photos, and tons of other info, including reminding us why we as photographers do what we do. It is a great read and I will use it repeatedly as a reference guide. I highly recommend "Going Pro".
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