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Going Pro: How to Make the Leap from Aspiring to Professional Photographer
 
 

Going Pro: How to Make the Leap from Aspiring to Professional Photographer [Kindle Edition]

Scott Bourne , Skip Cohen
3.5 out of 5 stars  See all reviews (2 customer reviews)

Print List Price: £21.99
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Product Description

Product Description

You’ve got the gear, the training, and the technology. You’re ready to make the leap from aspiring to professional photographer. Now what?

With today’s affordable, high-quality cameras, Internet technology, and training, any weekend warrior can hang a shingle and open a photography business. But what then? While anyone can buy a professional quality camera, few have the skills to turn their dreams into a profitable business.

Going Pro is the essential guide to leaping successfully into any genre of professional photography. Industry powerhouses Scott Bourne and Skip Cohen share invaluable advice on defining your niche, putting together a portfolio, pricing and showing your work, marketing, positioning your brand, and, most important, building an online social media platform from the ground up. Throughout, advice and tips are offered from 25 of the biggest names in the industry, including Chase Jarvis, Vincent Laforet, Matthew Jordan Smith, Jeremy Cowart, Jules Bianchi, Bambi Cantrell, Tony Corbell, Kevin Kubota, Jerry Ghionis, and more.

Hundreds of thousands of photographers are already tuning in to the Going Pro podcast and blog (goingpro2011.com). Going Pro, the book, now joins the movement, giving amateurs everywhere the confidence and tools they need to make the leap into professional photography.

About the Author

Scott Bourne is president and founder of Bourne Media Group and publisher of Photofocus.com. His images have received more than 100 awards and he has led more than 150 workshops and seminars worldwide. Scott has been featured in numerous publications, including Outdoor Photographer and PhotoMedia. Skip Cohen is president of Marketing Essentials International, a consulting firm specialising in photography. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines and he has also co-authored four previous books on photography.

Product details

  • Format: Kindle Edition
  • File Size: 41613 KB
  • Print Length: 240 pages
  • Publisher: Amphoto Books (18 Oct 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004KPM1YY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #323,710 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars THE Book Photographers have been looking for!!! 15 Nov 2011
Format:Kindle Edition
Now although I can't remember who it was said it, I always remember the following quote:

"You can be an average Photographer who's great at Marketing and Business and make a fortune but on the other hand you can be a fantastic Photographer who's poor at Marketing and Business, and make very little"

This quote has always stuck in my head which is the reason why I'm always looking for more ways to promote what I do and get my work out in the open and as a consequence attract more clients. However, as we all know this is easier said than done especially in todays' environment where Photography is so much more accessible and it seems that every man and his dog is setting themselves up as Photographers.

Getting the business side of being a Photographer right is vitally important; just ask UK based Commercial Photographer Tim Wallace and he'll likely tell you why...in fact check out his Business Seminars which are sold out time, after time after time. The thing is there are so many great books that teach Photography and Retouching techniques but what about the Business side of things?

Questions like How do we market ourselves? How do we define our niche? How can we best use Social Media to promote our Business? How do we work with clients? ... and so on can leave us feeling frustrated to say the least; if only there was something or someone to help steer us in the right direction!

Help is here!!!
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1 of 1 people found the following review helpful
2.0 out of 5 stars Not very helpful 1 May 2014
Format:Kindle Edition|Verified Purchase
There's a fair few photographers jumping on the bandwagon as many people look to make a few quid from their cameras. The photographic world is awash with "trainers" who've barely had time to establish any aspect of their business, haven't done very well, and so turn to make money from the gullible.

I bought this book because these guys are the real deal in term of experience and ability. However, this book hasn't been very helpful at all. It gives vague ideas and a few "tips" but for this money I was expecting an awful lot more. I can't recommend it
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Amazon.com: 4.3 out of 5 stars  32 reviews
66 of 69 people found the following review helpful
2.0 out of 5 stars Very disappointing, mostly filler content 14 Mar 2012
By RSPhoto - Published on Amazon.com
Format:Paperback
I received a Kindle as a gift and was very excited to see that this title was available as an e-book. The description made it seem like it would be perfect for someone like me - someone working a full time job and trying to transition into making their photography work their full time job. I'm at the point where I'm starting to get a fair amount of editorial work and the occasional smaller commercial job. I, like many in my position, am just not sure how to make the leap into being a full
time photographer(or "going pro")

I felt that the book didn't actually offer very much helpful, original content. The chapters were made up of generic advice mostly centered around social media. I didn't expect(or want) a book teaching me how to shoot photos, which Going Pro doesn't do. I wanted something that might give me some new insight on where to go with the photos I've already taken and know how to take. In one of the final chapters the authors list companies that they recommend for certain services and some of those listed felt like they were only listed because they were a sponsor or affiliate of the authors rather than objective opinions to actually help the reader.

A big tip you hear about for getting clicks for your blog posts is to create lists for a given topic("Five ways to shoot more interesting photos", etc) and this book is packed with lists that I felt didn't actually offer much but generic fluff. Another trick that felt "bloggy" was having a series of big names(Chase Jarvis, Matthew Jordan Smith, Jeremy Cowart, etc) write short bits throughout the book. While I respect the photographers writing them, most of the writing from the "guest posters" seemed like general ideas that wouldn't actually help anyone really trying to get a photography career off the ground.

I will say that if you are seeking to expand your social media audience that the authors are absolute experts and they offer a lot of effective ideas for doing so. If you're a photographer who has every part of your business intact but you can't get your social media presence off the ground then this is probably the book for you.
19 of 24 people found the following review helpful
5.0 out of 5 stars Beautiful and packed with information 19 Oct 2011
By Tracy L. Eau Claire - Published on Amazon.com
Format:Paperback|Verified Purchase
Going Pro just arrived in my mailbox a few hours ago, but it's been tough to put it down. So many valuable tips packed into 240 beautiful pages. I often work with photographers who aren't sure what they should be doing to market themselves. I've often wished there was an up-to-date manual of all the correct/smart/right things for photographers to do when it comes to their marketing and online presence. Turns out this is that manual! From harnessing social media to just getting out there and networking, this book gives beginners and pros alike the tools in concise, step by step fashion on how to give themselves an edge. My only suggested improvement to this book would have been the addition of EXIF data and the gear used to create the beautiful images. Would be been interesting to know the reach needed to get some of the incredible shots highlighted through the book.
5 of 5 people found the following review helpful
3.0 out of 5 stars not what I thought exactly 12 Feb 2014
By Shea Vitti - Published on Amazon.com
Format:Paperback|Verified Purchase
This book was ok, not as informative as thought it would be. It doesn't really explain "how to make the leap from aspiring to professional photographer" as the titles states
7 of 8 people found the following review helpful
4.0 out of 5 stars GoingPRO: Good for both the aspiring and the seasoned photographer alike. 7 May 2012
By LeightonD - Published on Amazon.com
Format:Paperback
I will say this. I have read some of the other reviews, and I feel that everyone is entitled to their own opinion. While I have heard of Skip Cohen and have seen many of his blogs, I have recently followed the Photofocus blog a few years back. Until then, the only thing I knew about Scott Bourne was that he gave away cameras, like all the time. The thing I admire most about these two, is their continuous effort to give back to the photographic community. So any bias in this review comes not from my knowledge of them, but from my own background.

I have been doing photography since the early 90's and started in film. I decided to go "pro" back around 2003. Even then, many of my mentors at that time had been in business for over 20 years, with very successful studios. But in the past 5 years, I have seen a NUMBER of studios close all over the place. I have a bachelor's in business, and I preach to my proteges, this simple question. If it takes the average business 3-5 years to break even in the US, then why is it that the average new photography studio closes in less than 18 months?

I think this question, for me, was subconsciously tackled in GoingPro(GP). The power of the net is an ever evolving tool. And for those that take the time to harness that power, it can be an amazing boost to your photography business. If we think of all the photographers that are big within the community, how many of them would even be known without the internet? I bought the paperback version and use it as a great desk reference. I love the in depth explanation and tips on using twitter, and being able to converse with potential clients in your area. If you don't think tweeting to a 23 year old bride a few hours after she said "Yes" a simple "congrats, wish you two the best" will not peak her interest and have her at least look at your profile and work, carries volumes, then maybe this is not the business or the book for you.

This book is not a silver bullet or even a Swiss army knife for that fact. It is not going to make you a better photographer, even though the tidbits and photos from the likes of Vincent Laforet, Bambi Cantrell, Chase Jarvis, not to mention the authors, are very inspiring. Almost to the point to say, if you want to make it, try to put out images like "these." This is definitely a great reference book for the modern photography library. Not one that you just read once and move on. So it sits with my Photographer's Market, and my Barbara London's Photography as well as other books. I doubt too much dust will fall on this book anytime soon.

I RECOMMEND, for those coming out of college especially with a BFA, who have the skills to break into the market, but not the business knowledge. I recommend to those who have been doing photography for years, but have to move to social media to compete. And I also recommend to those who are seeking knowledge to learn a little more than what they knew yesterday.

LeightonD
12 of 15 people found the following review helpful
5.0 out of 5 stars marketing side of photography 20 Oct 2011
By Lmayz - Published on Amazon.com
Format:Paperback|Verified Purchase
this is not a how-to take pictures book. it assumes you know your gear and have a good understanding of composure, lighting, editing, etc. it focuses on how to market yourself and get noticed in the competetive field of professional photography. I enjoyed reading the book, there are several pro's giving advice on what made them successful and it lists common themes in their advice. I did notice an error on page 58, David Zisar is (incorrectly) quoted as saying the same thing as Vincent Laforet on page 48. which is a shame because I really wanted to hear what he had to say about focal length!
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