On first listen this album sounds like pop-ified Sigur Rós -- tracks like "Go Do" and "Boy Lilikoi" may initially scare off long-term fans of the band with their faster, more up-tempo melodies... But I'm one of those long-term fans too - I first listened to Sigur way-back-when, when Agaetis Byrjun hit the shelves - an album which took me through many a university assignment, and still my favourite Sigur Rós album ahead of Takk... And while at first I hated this solo album and neglected listening to it for a second time for way over a fortnight, I eventually came back to it when I was sitting in my garden one night in need of something uplifting.
And that's when it all made sense. This album may be Sigur Light, in many respects (shortened track lengths, never quite so over the top) but the melodies and the song writing are utterly spell-binding. The pop-ish songs grow on you eventually and provide a wonderful contrast to the beauty of "Tornado", "Sinking Friendships" and most notably: "Grow Till Tall", which is as stunning a piece of music as Jonsi has ever produced. In many ways, the pop songs "glue" the album together better than any previous Sigur Rós album due to the increased range of more upbeat emotions on show -- the energy created during the first four tracks makes the slower pieces that close the album all the more moving and intense.
"Go" will be overlooked by many: too "different" to be pop, and too "pop" to be Sigur Rós... But give it a chance and it will leave a very profound mark on you. This is an almost perfect musical experience from beginning to end. Buy it, give it time, and eventually treasure it.