Go Global: How to take your business to the world
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Product Description
International trade has moved into a new phase. Gone are the days when years of effort were required in the domestic market before going global. You can now start a company on Monday and be trading with the world by Wednesday. The web has made this perfectly possible and faced with a sluggish UK market there s never been a better time to leverage technology and look overseas; after all, a connection to the internet is a connection to over 1 billion potential customers. Our politicians are encouraging it and technology is in place to enable it yet small business owners are resisting the international trade opportunity for fear of perceived language, currency, cultural and business barriers. In this book, best-selling author Emma Jones, puts paid to these perceptions and shows you don t need big budgets or to be a big business to be a globally successful one. She offers a route map that will have you trading across the globe and illustrates how it can be done with stories from 20 successful exporters. Whether you re selling business or personal/products or services, if you ve considered exporting but didn t know where to start or you re making international sales and want this to grow, this book is for you. Consider it your guide as you embark on a journey of international deals and discovery. www.goglobalguide.com
About the Author
Emma Jones is founder of Enterprise Nation www.enterprisenation.com, a business expert and author of best-selling books Spare Room Start Up and Working 5 to 9. Emma s roots lie in international trade. After studying Law and Japanese at University (and starting her first business during a year s stay in Tokyo) Emma joined international accounting firm, Arthur Andersen, and launched an inward investment group to cater for the firm s multinational clients moving to the UK. Five years later and buoyed by the excitement of a dot com boom, Emma left the firm to launch Techlocate.com, the UK s first online inward investment adviser. Within two years Techlocate was successfully sold and Emma turned attention to Enterprise Nation, a media company focused on anyone starting and growing a small business. And so we come full circle. With a background of helping large businesses invest in the UK, this book is all about helping small businesses export out of the UK. Certain things have changed; from big business to small business, from inward investment to outbound. But what hasn t changed is the author s belief that the web makes international trade available to all who seek to take advantage of it.
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1 of 1 people found the following review helpful
Format:Paperback
With her third book: 'Go Global, How to take your business to the world' Emma Jones has clearly tapped in to the lack of structured information available to SME, when trying to expand it's business outside the UK.
Written in a very up-to-date fashion, the book is aimed toward an audience of current business owners tough can be used as a very helpful guide by wannabe business owners. It will give you plenty of references and potential contacts to take your business abroad. By simply following the book's five step plan you should be able to draw up a good plan for your own business and you will feel inspired by the plentiful anecdotes and examples.
'Go Global, How to take your business to the world', is most certainly a good guide to take your business beyond the borders of the UK and would let most readers feel inspired of taking up the challanges of becoming more than a UK business.
Written in a very up-to-date fashion, the book is aimed toward an audience of current business owners tough can be used as a very helpful guide by wannabe business owners. It will give you plenty of references and potential contacts to take your business abroad. By simply following the book's five step plan you should be able to draw up a good plan for your own business and you will feel inspired by the plentiful anecdotes and examples.
'Go Global, How to take your business to the world', is most certainly a good guide to take your business beyond the borders of the UK and would let most readers feel inspired of taking up the challanges of becoming more than a UK business.
1 of 1 people found the following review helpful
Format:Kindle Edition
The current recession might not seem a bright time for the small business but author Emma Jones would beg to differ. Furthermore, she has a cunning plan: If the UK economy is flatlining, then go global.
This is an enormously encouraging book which takes you through the procedures and pitfalls of launching into a world-wide market. It is aimed squarely at the small or home business owner. The sort of person who may even be operating part-time from the spare room. In fact, exactly the sort of business which most of the available government help entirely overlooks.
The book takes you through researching, selling and promoting your product. It looks at how you go through the logistics of delivering overseas and what export hoops you may have to dance through. It also examines what help is available, especially from other, small organisations. Finally, it has inspiring profiles of small businesses who have done it and taken their products to the rest of the world.
Emma Jones writes in a friendly fashion and has considerable expertise: She deals on a day-to-day basis with a range of small and home businesses as founder of the UK's premier home business site. She is also a broadcaster and consultant on small business matters.
In a climate when Britain is beginning to feel a little small, this is a timely and excellent addition to the small business owner's library. Thoroughly recommended.
This is an enormously encouraging book which takes you through the procedures and pitfalls of launching into a world-wide market. It is aimed squarely at the small or home business owner. The sort of person who may even be operating part-time from the spare room. In fact, exactly the sort of business which most of the available government help entirely overlooks.
The book takes you through researching, selling and promoting your product. It looks at how you go through the logistics of delivering overseas and what export hoops you may have to dance through. It also examines what help is available, especially from other, small organisations. Finally, it has inspiring profiles of small businesses who have done it and taken their products to the rest of the world.
Emma Jones writes in a friendly fashion and has considerable expertise: She deals on a day-to-day basis with a range of small and home businesses as founder of the UK's premier home business site. She is also a broadcaster and consultant on small business matters.
In a climate when Britain is beginning to feel a little small, this is a timely and excellent addition to the small business owner's library. Thoroughly recommended.
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