Introduction. Look Before You Leap – The Philosophy Bit. On Your Own: Now What? Money Troubles. Swimming with the Sharks. The Money Spinners. Now Ask Someone to Buy Something. How Can You Sell Them Anything if You Can′t Get to See Them? OK, So Now You′re In, Then What? Questions, Questions, Questions. Customers – Who Needs Them? Marketing. Epilogue: The Zen of Going–It–Alone. Further Reading. Index.