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"…Wise, helpful and witty, this is that rare thing–a life–changing book…" (Accounting Technician, July 2003)
"…is a perfect companion to the legion of ‘how to start business’ books… absolutely essential reading…" (The View, September 2003)
"…eleven chapters cover all the basic principles of self employment…an extremely readable book…" (Managing Information, October 2003)
"…This book is for anyone who has considered setting up a business…there’s also great advice on how to sell yourself and your business…" (Management Today, November 2003)
"…he knows how to start a business and how to sell and fortunately has the knack of explaining both clearly…" (Gulf Business. 19 May 2003)
"…Wise, helpful and witty, this is that rare thing–a life–changing book…" (Accounting Technician, July 2003)
"…is a perfect companion to the legion of ‘how to start business’ books… absolutely essential reading…" (The View, September 2003)
"…eleven chapters cover all the basic principles of self employment…an extremely readable book…" (Managing Information, October 2003)
"…This book is for anyone who has considered setting up a business…there’s also great advice on how to sell yourself and your business…" (Management Today, November 2003)
Accounting Technician, July 2003
I want to take you by the hand and lead you up the rocky but golden pathway to success, but it might be a good idea to clear the air a bit, and decide just what success is. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most Helpful Customer Reviews
21 of 21 people found the following review helpful:
5.0 out of 5 stars
brilliant,
By A Customer
This review is from: Go it Alone: The Streetwise Secrets of Self-employment (Paperback)
So glad to see this book available again.. it's fantastic, and held my hand when I set up in business Geoff's wisdom, enthusiasm and humour shine through on every page - and what really marks this book out is its down-to-earth quality - all that stuff about really examining your motives for wanting to be self-employed, the emphasis on keeping your costs down so you don't end up with huge loans, the stuff about making your business stand out... -it's all so true, true, true... He also emphasises that it's not easy, and it's not for everyone.. there's a quote about how..'if you set up your own business, in a few years time you will be a different person' - well, I did and I am (better organised, more self-disciplined, more realistic, more thick-skinned) But five years on I've also got a really nice life doing something I love and earning a very good living. I could never go back to being an employee. Thanks Geoff!
17 of 17 people found the following review helpful:
5.0 out of 5 stars
The most impactful book I've ever read...,
By kabo (England) - See all my reviews
This review is from: Go it Alone: The Streetwise Secrets of Self-employment (Paperback)
I read a borrowed copy of this book back in 1997 when I was just 19 and it changed my life! Seriously, some of the many insights, such as, "You'll never be unemployed when you're self-employed - you may be broke - but never unemployed!", in this book have made a profound difference on how I've 'made my living' since. There's no doubt that reading this book gave me the confidence to just go it alone and make my own way in the world! I left my job as an underpaid graphic designer and started my own business thanks to this book. It should be required reading for anyone just about leave school or college!
10 of 10 people found the following review helpful:
5.0 out of 5 stars
Great incentive to do your own thing!,
By
This review is from: Go it Alone: The Streetwise Secrets of Self-employment (Paperback)
This is a fabulous book - it was an inspiration and a comfort to setting up on my own. Self employment is a complete minefield and this book was a great reference and bible for all of the mysteries of working for yourself!
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