- Hardcover: 320 pages
- Publisher: Sphere (6 Nov 2003)
- Language English
- ISBN-10: 0316726621
- ISBN-13: 978-0316726627
- Product Dimensions: 23.2 x 15 x 2.6 cm
- Average Customer Review: 4.2 out of 5 stars See all reviews (11 customer reviews)
- Amazon Bestsellers Rank: 553,430 in Books (See Top 100 in Books)
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More About the Author
Product Description
Review
Her story is impressive and her dedication to her work outstanding (OBSERVER )
Likely to [be] one of the business reads of the year (Dominic O’Connell, SUNDAY TMES )
This book is a must-read for business managers (Bill Jamieson, SCOTSMAN )
The American Business Woman who started the budget airline Go with a mobile phone and a lot of chutzpah (Marianne Macdonald, EVENING STANDARD )
Likely to [be] one of the business reads of the year (Dominic O’Connell, SUNDAY TMES )
This book is a must-read for business managers (Bill Jamieson, SCOTSMAN )
The American Business Woman who started the budget airline Go with a mobile phone and a lot of chutzpah (Marianne Macdonald, EVENING STANDARD )
Book Description
The remarkable story behind the life of GO, the no-frills airline, by the businesswoman who created the company. Brilliantly readable, this is the definitive telling of the business story of the decade.
Inside This Book
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First Sentence
From the moment our first plane took off to Rome on Friday 22 May 1998 we were in a battle to survive. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
From the moment our first plane took off to Rome on Friday 22 May 1998 we were in a battle to survive. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
I thought this was an excellent compelling book highlighting the managarial skills of Barbara Cassini and others in their quest to get an airline off the ground (excuse the pun). As I am presently studing for my MBA, I found this book both informative and indeed identified with many aspects of my course in this book. I would recommend it thoroughly to anyone undertaking a management/business qualification, but, quite aside from this aspect, it is an interesting read and would make you want to try your own business idea and live your dream (if that was your desire) good luck!!
1 of 1 people found the following review helpful
Format:Hardcover
This book shows what truly inspired leadership can do.... painting a vision of what is possible, inspiring people around you, managing those critical stakeholders (including big company politicians), creating a great team of followers who believe in that vision - and then creating and delivering the plan which everyone has signed up to. It demonstrates the enormous power of creating a great team of talented people around you - and then believing and trusting in them. The teamwork displayed throughout the Go team appeared hugely impressive. A brilliant story which will have you astounded at the final outcome. Even though you know it from the synopsis. And with a tear in your eye as Barbara rides off into the sunset.... for a business read, very entertaining!
1 of 1 people found the following review helpful
Format:Hardcover
Firstly, this book is very readable. Whether or not the credit is due to the 'ghost writer', the pages keep turning. That said, the book is long on description (esp. in the first half) and falls rather short on analysis. We get teasing glimpses of how 'power' people work - the CEO coach in the background, staff from Boston Consulting on hand to help with the business case, the value of contacts made doing an MBA at business school etc. But it's not a book that really gets you into the mindset of the CEO or povides a checklist for the aspiring high-flyer. For example, there's no explanation of how a salaried employee of BA is able to secure a 'founder' Director's equity stake in Go.
But like a deus ex machina, running throughout the narrative we get glimpses of Go's orange nemesis, Stelios!
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Most Recent Customer Reviews
A non-reader's view
I haven't yet read this book but I feel I must for one very good reason. I am wondering whether any of the reviewers have seen on YouTube an excellent documentary of a Go! Read more
Published 27 days ago by Alan James Lyne
A book about leadership in the workplace
I found Go to be an inspiring and riveting business book. Barbara Cassani, Go's all American, go getting, CEO, takes the reader on a journey from the airline's inception as a small... Read more
Published 8 months ago by stotes99
Novel Advertising
The story of how British Airways decided to create a Low-Cost Airline and how Barbara Cassani guided the start-up from an initial bank-roll of £25 million was very entertaining. Read more
Published on 30 Mar 2004 by Mr S J TUCKER
A must to any low cost flyer
This book tells the dramatic story of the formation and roller-coaster ride of the airline Go. It details how Barbara Cassani kept the small community atmosphere even when the... Read more
Published on 5 Mar 2004 by "ecostudent"
Business in primary colours
The story of Barbara Cassani's triumph in building Go and then selling it for a handsome sum is well documented and the immense talents of this CEO and her team are beyond dispute. Read more
Published on 29 Nov 2003
A salutary tale of loyalty and betrayal in business
This is a compellingly readable account of how Barbara Cassani and her small team launched the low-cost airline "Go". Read more
Published on 17 Nov 2003 by JR Rodgers
not just airport lobby fodder
A really good read that shines in several areas. For people interested in business your sure to gain some great insights. Read more
Published on 11 Nov 2003 by S Leyland
Not such an adventurous read...
What a disappointment. I was looking forward to an exciting read about how a new airline was created and managed. Read more
Published on 8 Nov 2003 by Ian Gleave
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