Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distributed team issues; Multi-national corporations working across national boundaries and across cultures (both national and corporate); Global standards and national regulations; Accessibility for a global audience, including disabilities; and much more. With Global UX, industry leaders Whitney Quesenbery and Daniel Szuc resolve this issue by offering real world examples of successful UX practice, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations. The chapters introduce themes and frameworks of challenges, and then provide related case studies that present how experts solved that problem. This book provides a valuable resource for anyone looking to incorporate new globalized methodologies. It covers practical user experience best practices for the global environment. It features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world. It contains case studies and vignettes from user research and design projects for multinational companies and small start-ups.
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"If you work in a global team (or wish you did) -- or if your product or service goes outside your country (or you wish it did) -- you need this book. Hear the voices of 65 user experience practitioners who live and work globally. Whitney Quesenbery and Dan Szuc have taken these stories and wrapped them into fascinating and compelling insights about global work today." -- Janice (Ginny) Redish, author of Letting Go of the Words -- Writing Web Content that Works "Your guidebook to becoming a design hero by applying the distilled wisdom from successful global UX teams: Gain strength from diversity, collaborate at a global scale, learn the local culture and then create value." -- Ben Shneiderman, University of Maryland "In these pages the reader quickly gains an understanding of the intricacies, importance and excitement in global UX. Whitney Quesenbery and Daniel Szuc have delivered a fabulous mix of experienced global voices that we all can take on the challenging and rewarding journey of (literally) making the world a little easier, a little safer, and little more fun." -- Robert M. Schumacher, Ph.D., Managing Director, User Centric, Inc. "For designers and software architects, this volume on user interface design provides a discussion of practical and theoretical concerns surrounding the development of user experiences in computer software. Not designed to provide coding specifics, and language and platform agnostic, the work looks at key features of interface design from the generalized perspective of software design, development, and production. Topics discussed include culture and user interface design, strategies for global companies and products, field research, and planning for globalization."--Reference and Research Book News, Inc.
About the Author
Whitney is a user experience researcher and usability expert with a passion for clear communication. Her projects include work for the National Cancer Institute (US), The Open University (UK) and IEEE (worldwide). She enjoys learning about people and using those insights to products where people matter. Pursuing her interest in the usability of civic life, she has served on two US government advisory committees: updating US "Section 508" accessibility regulations and creating standards US elections. She was president of the Usability Professionals' Association (UPA) International, on the board of the Center for Plain Language, and is a Fellow of the Society for Technical Communications. Whitney is the author, with Kevin Brooks of Storytelling for User Experience: Crafting stories for better design (Rosenfeld Media, 2010). She's also proud that her chapter "Dimensions of Usability" in Content and Complexity turns up on so many course reading lists. Daniel is Principal Consultant at Apogee, a usability consulting Services Company based in Hong Kong. Dan previously worked on a usability team for Telstra Australia. He is currently VP of the International UPA (Usability Professionals' Association) and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, Israel, New Zealand, and Japan He co-wrote a "Usability Kit" with Gerry Gaffney which is an implementation guide providing best practices and guidelines for usability teams. Dan holds a BS in Information Management from Melbourne University in Australia. Currently lives in Hong Kong
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Most Helpful Customer Reviews
By Mr. Jw Leech
Format:Paperback
Global UX is a great primer on how to conduct UX research across the world.
I really like the practical advice on how to do it and the pitfalls. Great stuff.
I really like the practical advice on how to do it and the pitfalls. Great stuff.
Most Helpful Customer Reviews on Amazon.com (beta)
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4.0 out of 5 stars
4 reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars
Less a manual, more a meditation
16 July 2012
By Tom Wood
- Published on Amazon.com
Format:Paperback
The authors are quite clear from the get-go that this isn't a 'how-to' book, filled with checklists and frameworks for international fieldwork. Nevertheless it contains a lot of wisdom and trade-craft gathered over the years by two of the industry's most experienced practitioners. There will be few who read the book that don't gather some practical pointers about how to improve their work.
But Whitney and Dan are right to focus on wider themes. I enjoyed the book because it felt like I was reading myself into a community. International and cross-cultural research and design is important not just for business, but also for our emerging global society. And this means that people undertaking this work have to prepare themselves to watch, listen and think in new ways, and to take real care in analysing what they've found in order to make good design decisions. If that challenge is part of your work then this book will draw you right into the skills, outlook and attitudes you'll need to develop to be successful in this field.
But Whitney and Dan are right to focus on wider themes. I enjoyed the book because it felt like I was reading myself into a community. International and cross-cultural research and design is important not just for business, but also for our emerging global society. And this means that people undertaking this work have to prepare themselves to watch, listen and think in new ways, and to take real care in analysing what they've found in order to make good design decisions. If that challenge is part of your work then this book will draw you right into the skills, outlook and attitudes you'll need to develop to be successful in this field.
2 of 2 people found the following review helpful
4.0 out of 5 stars
insights of cultural complexity
17 May 2012
By Xiaoyong Wang
- Published on Amazon.com
Format:Paperback
"it is not a book to tell you how to improve UX design skills," as I talked to Dan when he visited my home in Shanghai suburb. "This book collects insights of different UXers in their particular backgrounds." After this profession has shaped for about two decades, the knowledge and wisdom start to diverse and the attention start to shift from a technical point, to a more humanity perspective, in other words, a human-centered-approach of UX. The complexity of practicing UX is no longer about learning all the tools to research or design innovation, but about the people using the technologies. Of course, it will take some years to ferment, just like other mature professions, economics, law, computer science, etc..
In a time of short attention and result-oriented solutions, it might take another few years for people to experience the true taste of this book. So, keep it in a nice and cool condition!
In a time of short attention and result-oriented solutions, it might take another few years for people to experience the true taste of this book. So, keep it in a nice and cool condition!
2 of 3 people found the following review helpful
5.0 out of 5 stars
Not just a book, a global conversation on UX
1 Dec 2011
By Brett King
- Published on Amazon.com
Format:Paperback
Showing a truly global style Dano and Whitney scoured the globe for UX professionals and stories about a pragmatic view of the role of Usability, User Research and Interaction Design. The stories are human, but practical and informative. The relaxed approach of the authors belays a serious commitment and discipline within a rapidly maturing industry. There's a lot of gems here. From the data visualizations, the global platform, and the practical frameworks that emerge from some of the cases. In his classic style, Dano starts chapter 1 with a picture from his travels around the world's most quirky eating establishments and coffee shops.
This book is essential reading for the UX professional and I gladly recommend it.
Brett King
Author, BANK 2.0
This book is essential reading for the UX professional and I gladly recommend it.
Brett King
Author, BANK 2.0
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