Product Description
The sales function is the front–line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well–versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self–development for sales people.
From the Back Cover
- Fast–track route to new skills required in achieving global sales for any size of organization
- Covers the enormous growth potential offered by global sales, use of a local sales force, web selling, intellectual property and privacy, and standardization or adaptation of your products and services
- Case studies from Budweiser, Boo.com, McDonald′s, Checkpoint and Samsung
- Includes a comprehensive resource guide, key concepts and thinkers, a 10–step action plan for achieving global sales, and a section of FAQs
About the Author
LEO GOUGH is an accomplished writer who has authored and co–authored several books, including How the Stock Market Really Works, The Finance Manual for Non–Financial Managers, Investing in Biotechnology Stocks and several ExpressExec books.
