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Global Remix: The Fight for Competitive Advantage [Hardcover]

Prof Richard Scase
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Product Description


"All business leaders, managers and students...will find much to
think about in this interesting book."
-- Business Executive

"A fast-paced torrent of statistics, facts and opinions, presented in an entertaining and engaging way..a very good read.."
-- Training Journal, Jan 2008

"A must-read for trend spotters and change managers around the world." -- The Weekly Telegraph

"A strong vision of the future of local and global business and maybe even an idea as to who can lead the way." -- Strategic HR Review

"An informative overview of future trends and the impact of these on two levels: the corporate and the individual." -- European Foundation for Management Development

"Outlines the factors required for competitive advantage in the changing western business environment."
-- Journal of Economic Literature

"Synthesises a lot of information." -- C10 Connect

Book Description

Examines the emerging markets of India and China and the impact on international business and lifestyles. Demographic and economic analysis included alongside management techniques for business survival.

About the Author

Professor Richard Scase is author of the highly influential Britain 2010: The Changing Business Landscape and Living in the Corporate Zoo. He is one of the UK's leading business strategists and an authoritative business forecaster of scenarios for this century. He was voted by Personnel Today as one of the top ten most influential people in Britain on management. As an academic Richard has held appointments at universities worldwide including University of Kent, Beijing University, Tilburg University, London Business School, the University of Auckland and Monash University. An experienced speaker he lectures to corporate and political leaders, management and professional bodies worldwide. Always at the cutting edge of new theories, he is a frequent contributor to TV and radio programmes. He has a regular column in Business Voice and also co-presents with former US Secretary of State Madeleine Albright, business guru Tom Peters and ex-GE CEO Jack Welch.

Excerpt. © Reprinted by permission. All rights reserved.

1 Global appetites, local tastes

If you want to see the future look East

Say 'namasté' and 'ni hao' to two billion potential customers

Why you need a personal touch in global markets

Clustering: how to get by with a little help from your rivals

2 Is your company doomed -- at least in its present form?

Forget global, think 'transnational'

The ongoing war for talent

Hold tight and harmonize

Corporate creativity: why it takes more than beanbags and Frappuccino

Weird, extrovert, non-conformist: meet your ideal employee

3 Hunting, farming and fulfilling future talent

Welcome to the age of the entrepreneur

Where to find the West's emerging talent

Why business is now a women's world

Turning companies into talent farms

Earning staff commitment in a disloyal world

Appealing to hearts and minds, as well as wallets

4 Too many managers and not enough leaders

Tomorrow's leader: more than just a manager in tights and a cape

'You must be the change you wish to see in the world'

The need for pervasive leadership

How leaders create creators

How to lead your company through continual change

Are leaders born, or are they made?

5 Young Asia meets the Old West: key demographics will change your markets

People power: why Asia's population trends are everyone's business

Good, bad and ugly trends in the Old West

Why mass migration needs a rebrand

Independent living: the West's most influential export

What liberation and loneliness mean for business

Kissing the personal/professional divide goodbye

6 Hello to lifestyle tribes and what they can do for your business

Why traditional market segments are past their sell-by date

Why the world's big spenders are now women

The Me, Me, Me Generation: disoriented, desperate and disloyal

What is a lifestyle tribe?

Born tribal: why ethnic minorities represent a huge growth opportunity

Can any marketing really get through to lifestyle tribes?

Move over CRM, here comes CMR (customer-managed relations)

Why consumers are increasingly spending from the heart

7 The politics of tomorrow and what it means for business

Is your worldwide workforce safe from terrorism?

Political risk: a quick tour of the developing world

The changing role of national governments

Political pitfalls: the global issues set to distort free trade

Can corporate governance really go global?

8 Global remix: the new corporate playlist

Tackling uncertainty and risk

Coping with sky-high energy and commodity prices

Reinventing the global and multinational corporation -- towards the globally integrated enterprise (transnational corporation)

Managing mergers and acquisitions

Creating café corporations -- the route to creativity, innovation and corporate reinvention

Leveraging leadership and mucking-out management

Facing a future of small firms

Getting to grips with the iPod generation -- great talent but not as we know it

Understanding the corporate strangers -- coping with fear in an age of terror

Marketing for new markets -- out with the old categories

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