- Paperback: 624 pages
- Publisher: Pearson Education; 6 edition (1 Jan 2010)
- Language English
- ISBN-10: 013704268X
- ISBN-13: 978-0137042685
- Product Dimensions: 21.6 x 2.6 x 27 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
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Amazon Bestsellers Rank:
195,864 in Books (See Top 100 in Books)
- #35 in Books > Business, Finance & Law > Management > Sales & Marketing Management
- #60 in Books > Business, Finance & Law > Sales & Marketing > International
- See Complete Table of Contents
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Product Description
Review
"The main strength [of Global Marketing] is the ability of the authors to link examples to the basic theoretical concepts that has been previously discussed or that assumed to be known from previous principles class." — University of Central Florida reviewer
"Strengths of [Global Marketing] include clarity in writing, good organization, strong examples/illustrations, and an industry, or as my students say-"real world," perspective." — Samford University reviewer
"I found the explanation of documentary credit to be excellent. This is a concept that students often misunderstand in other textbooks." — Samford University reviewer
"I think [the author's writing style, use of examples, and clarity of explanation] are the strength of the textbook. They are easy to understand, good use of examples and are clear in discussion." — Monmouth University reviewer
"I think the author's writing styles is one of the great strengths of the book. It is well written and easy to read." — University of North Florida reviewer
--This text refers to an out of print or unavailable edition of this title.
Product Description
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The new edition focuses on the recent changes in the world, including the global financial crisis.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
As an international business major, I thought the content focuses a little too much on the US instead of giving more international examples. Also, statistics are outdated. However, the book and the chapters' summaries give a good overview of basic concepts for international marketing covering all aspects.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
14 reviews
6 of 6 people found the following review helpful
Great BooK!
18 July 2007
Format:Paperback
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
3 of 3 people found the following review helpful
Informative
26 Oct 2008
Format:Paperback|Amazon Verified Purchase
Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
1 of 1 people found the following review helpful
good buy
29 Jun 2010
Format:Paperback|Amazon Verified Purchase
Good condition for the price. Shipped fast. Would definitely buy from this seller again.
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