- Paperback: 666 pages
- Publisher: Prentice Hall; 3 edition (1 Aug 2002)
- Language English
- ISBN-10: 0130669989
- ISBN-13: 978-0130669988
- Product Dimensions: 25.6 x 20.4 x 2.6 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,311,749 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
"The main strength [of Global Marketing] is the ability of the authors to link examples to the basic theoretical concepts that has been previously discussed or that assumed to be known from previous principles class." — University of Central Florida reviewer
"Strengths of [Global Marketing] include clarity in writing, good organization, strong examples/illustrations, and an industry, or as my students say-"real world," perspective." — Samford University reviewer
"I found the explanation of documentary credit to be excellent. This is a concept that students often misunderstand in other textbooks." — Samford University reviewer
"I think [the author's writing style, use of examples, and clarity of explanation] are the strength of the textbook. They are easy to understand, good use of examples and are clear in discussion." — Monmouth University reviewer
"I think the author's writing styles is one of the great strengths of the book. It is well written and easy to read." — University of North Florida reviewer
--This text refers to an out of print or unavailable edition of this title.
Product Description
For undergraduate courses in Global International Marketing. Suitable at the graduate-level/MBA level if used with supplemental cases.
The Third Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
As an international business major, I thought the content focuses a little too much on the US instead of giving more international examples. Also, statistics are outdated. However, the book and the chapters' summaries give a good overview of basic concepts for international marketing covering all aspects.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
14 reviews
6 of 6 people found the following review helpful
Great BooK!
18 July 2007
Format:Paperback
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
3 of 3 people found the following review helpful
Informative
26 Oct 2008
Format:Paperback|Amazon Verified Purchase
Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
1 of 1 people found the following review helpful
good buy
29 Jun 2010
Format:Paperback|Amazon Verified Purchase
Good condition for the price. Shipped fast. Would definitely buy from this seller again.
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