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Global Marketing Management Hardcover – 25 Jul 2006


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Product details

  • Hardcover: 736 pages
  • Publisher: John Wiley & Sons; 3rd Edition-Update edition (25 July 2006)
  • Language: English
  • ISBN-10: 0471718246
  • ISBN-13: 978-0471718246
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)

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Product Description

From the Back Cover

Get the Global Edge in Marketing
"The conceptual framework developed in this book will facilitate an in–depth study of international marketing issues...well–thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries." — D. Maheswaran, New York University.

"This text definitely portrays modern teaching concepts in global marketing – much more holistic examination of the marketing function." — Hildy Teegen, The George Washington University

"It is truly global, comprehensive, and cross–functional. Extensive coverage of sourcing strategy, GATT/WTO/FTAs, and culture’s role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well–handled in this text. The work is current, up–to–date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere." — Scott Swan, The College of William & Mary

"The authors’ tone and style shall appeal to our students. They write in a clear and comprehensive style.... The authors have researched well and presented appropriate and interesting examples to illustrate the text. The cases cover extensive geographical areas; functional areas such as product, pricing, promotion and advertising, technology, retailing, etc. add to the students’ learning experience." — K.C. Dhawan, Concordia University/Montreal --This text refers to an out of print or unavailable edition of this title.

About the Author

Masaaki "Mike" Kotabe holds the Washburn chair Professorship in International Business and Marketing, and is Director of research at the Institute of Global Management Studies at the Fox School of Business at Temple University. Prior to joining Temple University in 1998, he was Ambassador Edward Clark centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. Dr. Kotabe also served as Vice President of the Academy of International Business in the 1997-1998 term. He received his Ph.D. in Marketing and International Business at Michigan State University. Dr. Kotabe teaches international marketing, global sourcing strategy (R&D, manufacturing, and marketing interfaces) and Asian business practices at the undergraduate and MBA levels, and teaches theories of international business at the Ph.D. level. He has lectured widely at various business schools around the world, including Austria, Brazil, China, Colombia, Finland, Germany, Indonesia, Japan, Korea, Mexico, Norway, Sweden, and Turkey. For his research, he has worked closely with leading companies such as AT&T, Kohler, NEC, Nissan, Philips, Sony, and Seven & I Holdings (parent of 7-Eleven stores), and served as advisor to the United Nations' and World Trade Organization's Executive Forum on National Export Strategies. Kristiaan Helsen has been an associate professor of marketing at the Hong Kong University of Science and Technology (HKUST) since 1995. Prior to joining HKUST, he was on the faculty of the University of Chicago for five years. He has lectured at Nijenrode University (Netherlands), the International University of Japan, Purdue University, the Catholic University of Lisbon, and China Europe International Business School (CEIBS) in Shanghai, China. Dr. Helsen received his Ph.D. in Marketing at the Wharton School of the University of Pennsylvania. His research areas include promotional strategy, competitive strategy, and hazard-rate modeling. His articles have appeared in journals such as Marketing Science, Journal of Marketing, Journal of Marketing research, and European Journal of Operations Research, among others. Dr. Helsen is on the editorial board of the International Journal of Research in Marketing. --This text refers to the Paperback edition.

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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
I would recommend this book to Bachelor and Masters student studying a module or course dealing with Global or International Marketing as not only is it well written, it contains lots of hints as to how students can obtain data and information for their own Analysis tools such as PESTEL, SWOT, etc, and where to get the information from. it is also very relevant to the current post-2008 recession the 'West' or industrialized economies or geo-political entities or countries are going through at time of review writing (Nov 2013). while Hollensen's version of the topic is filled with graphs, tables and graphics that he himself has created, while they have helped me, Kotabe's book has provided more detail in text form. definitely recommend Kotabe's book!
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By P. Dunne on 24 Oct. 2012
Format: Paperback Verified Purchase
Although I didn't agree with everything I thought this was a great book and got me thinking! It would have answered a lot of questions for me when I was 13...
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 26 reviews
7 of 8 people found the following review helpful
The best international/global marketing textbook I ever used 15 Mar. 1999
By A Customer - Published on Amazon.com
Format: Hardcover
I am so happy that I used Kotabe/Helsen book in my class. Not only my students but also I learned a lot of new ideas and great examples to drive home many important concepts. Philip Kotler also uses Kotabe/Helsen. It is an ultimate testimonial to the quality of this book. A good job and keep up with your excellent work. JT
9 of 11 people found the following review helpful
A modern, analytical textbook on global marketing 26 Jan. 2002
By R. Beise-Zee - Published on Amazon.com
Format: Hardcover
I teach Global marketing and I think this textbook is the best. It is not full of anecdotal stories about global marketer's failures or successes but very analytical with straightforward methods students can try out. The cases are excellent and support the theorical lectures very good. From my experience with the research literature it is state of the art.
6 of 7 people found the following review helpful
The best international marketing book ever 28 July 1999
By A Customer - Published on Amazon.com
Format: Hardcover
I used this book in my class at a leading school in Korea. Not only was I able to improve my teaching skills ("how" to deliver "what" topics in class) but also my students loved it so much. I also used it in my executive training with a huge success. This textbook is probably the most comprehensive one that is highly appealing to students and executive audience as well as the most academically sound. Examples in the book are superb in addressing various points. A great book!
5 of 6 people found the following review helpful
A thought-provoking book 8 Mar. 2004
By A Customer - Published on Amazon.com
Format: Hardcover
Kotabe/Helsen team has really set the standard for the international marketing textbook market. I have read three other similar textbooks, but there is no other book measuring up to this one. They offer an excellent analysis of market converging and diverging forces adding to the complexities of global marketing and how to cope with them. Although I am not an academic, this book provides great conceptual foundations so useful for me to use in preparing my own presentations to the executive board at my company. They have plenty of excellent, well thought-out real-life examples, and those examples are so well built in along with conceptual frameworks that I come away with a lot of useful, and more importantly, usable knowledge.
5 of 6 people found the following review helpful
The authors responding promptly to changes in world econ 5 Oct. 1999
By A Customer - Published on Amazon.com
Format: Hardcover
I adopted this Update edition for my classes. The Update provides a thought-provoking, thorough, and insightful chapter on the implications of the Asian financial crisis and marketing in the Euro-land. The topics are exactly what students are craving for right now. A great book.
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