Global Marketing Management [Paperback]

John A. Quelch (Author), Christopher A. Bartlett (Author)

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Product details

Paperback: 720 pages
Publisher: Prentice Hall; 4 edition (23 Nov 1998)
Language English
ISBN-10: 0201350629
ISBN-13: 978-0201350623
Product Dimensions: 23.4 x 20.5 x 2.9 cm
Amazon Bestsellers Rank: 3,670,627 in Books (See Top 100 in Books)

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Product Description

Global Marketing Management is the new edition of our popular Global Marketing Management: Readings and Cases, 3/e by Buzzell, Quelch and Bartlett (AWL, 95). In this Fourth Edition, Quelch and Bartlett have eliminated the use of readings to expand their case selection.

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Amazon.com: 1 review

Great resource for any university student 15 Jun 2011

By FLL007 - Published on Amazon.com

Format:Paperback|Amazon Verified Purchase

During my MBA in marketing found the book to be extremely useful. The real life scenarios enabled me to produce better assignments as well as understand fully the importance of marketing and change. The global expansion strategies are some key elements in globalization of markets.

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