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Global Marketing: Foreign Entry, Local Marketing, and Global Management Paperback – 1 Jul 2005


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Paperback, 1 Jul 2005
£19.05 £0.01


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About the Author

Georgetown University,Washington DC. He is an expert in the areas of international marketing strategy and consumer decision making,especially as applied to Japanese and European companies. He has conducted many executive development seminars in many countries including Japan, Germany, Sweden, Hong Kong, Thailand and India. --This text refers to an out of print or unavailable edition of this title.

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Amazon.com: 7 reviews
Needed to understand 24 Jun. 2013
By SAPPER - Published on Amazon.com
Format: Hardcover Verified Purchase
This book really helped me to understand the parts and processes that are used in global marketing. Anyone taking a marketing class shoudl use this book.
Great price. Great Condition. 27 Sept. 2011
By Alexa - Published on Amazon.com
Format: Hardcover Verified Purchase
Not much to say. Ordered this as a required text for an International Marketing course (undergrad). Great price. Just what I needed.
6 of 10 people found the following review helpful
Ripping you off 20 July 2005
By Dan Shaffer - Published on Amazon.com
Format: Hardcover Verified Purchase
This is book is what in marketing they call the rip-off strategy.

Chances are you're not going to pay this outrageous price for such a boring book unless you are forced to for a class, as was my case. It's bad enough that the publisher has jacked up the price into the stratosphere, but to rub it in with black and white pictures is just wrong. Shame on McGraw Hill. Shame on the author. Shame on everyone involved in the selling of this book, including Amazon.

Then there's the content of the book. And even by marketing standards (this is my 4th marketing class) it's outrageously bland and dull.
Five Stars 17 Sept. 2014
By Eugene - Published on Amazon.com
Format: Hardcover Verified Purchase
awesome
0 of 1 people found the following review helpful
Book order to Toronto, Canada 18 Oct. 2010
By Victor - Published on Amazon.com
Format: Paperback Verified Purchase
The book was in excelent condition, I would recommend for future buyers to invest extra bucks on the shipment to get a faster delivery.
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