- Paperback: 138 pages
- Publisher: Capstone (29 Jan 2002)
- Language English
- ISBN-10: 1841121916
- ISBN-13: 978-1841121918
- Product Dimensions: 17 x 12.2 x 1 cm
- Amazon Bestsellers Rank: 1,573,371 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Fast track route to mastering all aspects of global marketing
Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally
Examples and lessons from some of the world′s most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.
Includes a glossary of key concepts and a comprehensive resources guide
From the Inside Flap
Fast track route to mastering all aspects of global marketing
Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally
Examples and lessons from some of the world′s most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.
Includes a glossary of key concepts and a comprehensive resources guide
Inside This Book
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First Sentence
Why is global marketing important today? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Why is global marketing important today? Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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