Product Description
This is the fast track route to mastering global innovation. This book covers the key areas of global innovation from understanding what drives customers' demand for innovation in every area of your business to strategies for developing your own practical, innovation management process. It contains examples and lessons from some of the world's most successful and award winning businesses, including Toyota, Nokia, QVC, Canon, and ideas from the smartest thinkers, including Joel Barker, Edward deBono,Harrison Owen, Ikujiro Nonaka , Hidaki Yoshihara, Richard Branson and Linus Torvalds. It includes a glossary of key concepts and a comprehensive resources guide.
From the Back Cover
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need: Innovation Enterprise Strategy Marketing Finance Operations and Technology Organizations Leading People Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
About the Author
NED HAMSON has written for a variety of publications, including Forbes magazine. He was lead--author of After Atlantis: Working, Managing and Leading in Turbulent Times and editor of Journal for Quality and Participation. ROBERT HOLDER is an organizational effectiveness and management development consultant. He consults, speaks and writes about creativity, strategic visioning and human systems design.
