- Paperback: 138 pages
- Publisher: Capstone (25 Mar 2002)
- Language English
- ISBN-10: 184112219X
- ISBN-13: 978-1841122199
- Product Dimensions: 17 x 12.2 x 1.3 cm
- Amazon Bestsellers Rank: 3,660,337 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
This is the fast track route to mastering global innovation. This book covers the key areas of global innovation from understanding what drives customers' demand for innovation in every area of your business to strategies for developing your own practical, innovation management process. It contains examples and lessons from some of the world's most successful and award winning businesses, including Toyota, Nokia, QVC, Canon, and ideas from the smartest thinkers, including Joel Barker, Edward deBono,Harrison Owen, Ikujiro Nonaka , Hidaki Yoshihara, Richard Branson and Linus Torvalds. It includes a glossary of key concepts and a comprehensive resources guide.
From the Back Cover
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need: Innovation Enterprise Strategy Marketing Finance Operations and Technology Organizations Leading People Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Inside This Book
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