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Global Demographics: Fund Raising for a New World
 
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Global Demographics: Fund Raising for a New World (Hardcover)

by Judith E. Nichols (Author)
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Price: £34.50 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Synopsis

Written to introduce fundraisers around the world to audience segmentation, Global Demographics shows you how to tap into a wide range of financial resources through international consumer segmentation, demographics, and psychographics. This book takes an in-depth look at what we've learned about our changing world and populations. Understand new paradigms of international marketing, build your donor base, and develop fund-raising strategies with Global Demographics.

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