Global Corporate Identity 2 [Hardcover]

David Carter (Author)

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Product details

Hardcover: 326 pages
Publisher: Harper Design International; illustrated edition edition (5 May 2005)
Language English
ISBN-10: 0060589264
ISBN-13: 978-0060589264
Product Dimensions: 28 x 22 x 2.8 cm
Amazon Bestsellers Rank: 3,148,529 in Books (See Top 100 in Books)

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Product Description

Synopsis

Global Corporate Identity 2 is the follow-up to the very successful Global Corporate Identity. In 2003, recognizing a need for awareness of global trends in branding and design, David E. Carter created a new resource to showcase the finest examples of corporate identity from around the world. The book he created, the first volume of Global Corporate Identity, quickly became a must-have reference for businesspersons everywhere. Now, in this next volume, Carter showcases the past year's best corporate design in the categories of: logos, letterheads, package design, complete identity programmes, corporate identity manuals, signage & environmental graphics, and corporate brochures. Examples featured draw from firms around the world - about 70% from outside the United States - all of which show an awareness to the specific challenges of business design in a multinational community.

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Amazon.com: 2.0 out of 5 stars (1 customer review)

1 of 4 people found the following review helpful:

2.0 out of 5 stars Waste of time and money, 26 Dec 2005

By Sergio Miranda "designu" - Published on Amazon.com

This review is from: Global Corporate Identity 2 (Hardcover)

Well, I must say I am very disappointed with this book. The way things are ordered in it, is very bad, with a lots of incomplete examples about corporate identity designs. The design examples, are very poor and they don't reflect the good and modern graphic design nowadays. Don't waste your money and time on this book. Please take a good look at your street, I'm sure you will find there better graphic design examples.

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