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Product Description
Product Description
Charles Hill’s Global Business Today, has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach. The success of the first six editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT – so much so that the writing has become Charles Hill’s trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.
About the Author
Charles W. L. Hill is the Hughes M. Blake Professor of International Business at the School of Business, University of Washington. Professor Hill received his PhD in industrial organization economics in 1983 from the University of Manchester’s Institute of Science and Technology (UMIST) in Great Britain.
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Most Helpful Customer Reviews
Format:Paperback
on time and exatly what i want, on time and exatly what i want,on time and exatly what i want
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3 reviews
2 of 2 people found the following review helpful
Good book for students or employees of marketing world
15 Sep 2008
Format:Paperback|Amazon Verified Purchase
This is a helpful book for students entering 3rd or 4th yr of school or as a refresher for employees in the market.
It was cheap but the page numbers are off
5 Mar 2012
Format:Paperback|Amazon Verified Purchase
Like the title says. Its the same book as the US version as far as terms and the reading, but the pages are off so you will have to look for what the teacher/professor says.
global business today
5 Mar 2012
Format:Paperback|Amazon Verified Purchase
the book gives good examples related to the current methodologies and rankings of various types. extensive reading throughout the chapters,but, gives good input.
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