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Global Business Hardcover – 1 Feb 2008

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Product details

  • Hardcover: 577 pages
  • Publisher: South Western Educational Publishing; 1 edition (1 Feb 2008)
  • Language: English
  • ISBN-10: 0324360738
  • ISBN-13: 978-0324360738
  • Product Dimensions: 27.7 x 22.1 x 2.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 871,931 in Books (See Top 100 in Books)

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Product Description


"This textbook offers an excellent introduction to international business, with a focus on Europe that is often" - Dr. Grazia D. Santangelo, Professor of Economics, University of Catania, Italy --This text refers to the Paperback edition.

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Most Helpful Customer Reviews

Format: Paperback
In international business, this book really helped me getting the grades I needed.
It is written by an internationally recognized figure, Pr PENG, who conceptualized the famous "strategic tripod".

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By xinran zhang on 8 Oct 2014
Format: Paperback Verified Purchase
The cover has some small scratches, but I can accept it. ;)
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Most Helpful Customer Reviews on (beta) 8 reviews
7 of 8 people found the following review helpful
An excellent textbook for international business (IB) 18 Jan 2010
By Li Sun - Published on
Format: Hardcover
It is an excellent textbook for international business (IB). As a college instructor, I have used it in my class three semesters since 2008. Why do I like my students to benefit from this book?

1/ Knowledge: Students can understand the fundamental issues and concepts in IB, and apply knowledge to real world situations through the vivid cases. I appreciate that half of cases come from emerging markets, like BRICs. These help my students to know the importance of emerging markets, which are driving world economy out from financial crisis today.

2/ Analytical framework: While marketing textbooks focus on 4Ps, operations textbooks promote 7As, this book, which covers a vaster territory (the entire globe), only asks students to develop two frameworks: the institutional-based view and resource-based view. So this book not only helps student to absorb information, but also helps them to better organize and structure this messy information - how to use the framework to understand this rapidly changing world. After 10 years, the textbook will become obsolete, but students can still build their career informed by these two views.

3/ Critical thinking: This textbook helps students develop the skills to understand the multicultural aspects and international dimensions of the societies and the world in which they live. A series of debates can open students' eyes and build their global mental set. What is most refreshing is that the author does not give a single answer or simple evaluation for many questions, but provides many possible approaches to widen the reader's mindset. My students love the debates!

4/ Humanism: Globalization raises lots of dilemmas. To deal with this complexity, students need to develop a better appreciation for human values and the ability to make judgments based on ethical and environmental considerations. This book also discusses lots of ethic challenge in business, and gives corporate social responsibility (CSR) a special chapter. No other IB textbook has done that to CSR.

In the end, I also like this book because it raises a fundamental question in IB: what determinates the success and failure of firms around the world? It is totally different from other textbooks in IB, which typically don't even have one big question. I believe that this core question will continue to stimulate our students--we cannot learn until the right question has been asked.
4 of 5 people found the following review helpful
Too much $ for the book 2 Aug 2011
By Leo - Published on
Format: Hardcover Verified Purchase
The book is not really detail, after three year of college you know will know most of the stuff already.
Seriously, how did you get this published? 3 Feb 2013
By RizzleDizzle - Published on
Format: Hardcover Verified Purchase
I was forced to buy this as a text book for grad school.

Fortunately Amazon had it used for $3.99, rather than the $260 new. Even at $3.99 I feel as if I were robbed.

This book tries to have a friendly to read, and semi-snarky attitude toward international trade.

It really just waters down the topic to a juvenile degree, and plain sucks.
mba must have 16 Aug 2014
By Pen Name - Published on
Format: Hardcover
One of the best books for gb, concepts combined with opening n closing thoughts , many examples

It's an Mba must have ...
1 of 2 people found the following review helpful
global business 25 Aug 2010
By kipp deboer - Published on
Format: Hardcover Verified Purchase
A great textbook to learn the procedures and expectations of you as a professional to do business in the global marketplace
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