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Global Brand Strategy: Unlocking Branding Potential Across Countries Cultures and Markets: Unlocking Brand Potential Across Countries, Cultures and Markets
Global Brand Strategy: Unlocking Branding Potential Across Countries Cultures and Markets: Unlocking Brand Potential Across Countries, Cultures and Markets
Sicco Van Gelder (Author)
Average Customer Review: 5.0 out of 5 stars  See all reviews (2)
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Filled with global examples as diverse as Apple computers, easyJet, IKEA, Loreal and Amnesty International, Global Brand Strategy is a must-read for those who desire to obtain brand consistency across all markets. (In Touch, Nottingham Alumni Business School Magazine )  Read More

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