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Book Description
A completely new take on the powers of design
Product Description
Can great design transform people's lives?
And can we all learn from the way great designers think?
For a new generation of designers, such as Bruce Mau and Yves Behar, the answer to both questions is an unequivocal 'Yes'. To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In Glimmer, award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming. By approaching seemingly intractable problems with simple thought-processes that often seem counter-intuitive - 'ask stupid questions', 'embrace constraint' - designers are creating 'glimmer moments', when a life-changing ideas crystallise in the mind, and coming up with breathtakingly innovative solutions.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover
Main focus of the book seems to be Bruce Mau and his approach to Design - of his philosophy re Design and its place in the world.
The 'Glimmer Principles' are:
Ask Stupid Questions, Jump Fences, make hope visible, Go deep, Work the metaphor, Design what you do. Face consequences. Embrace constraints, Design for emergence and BEGIN ANYWHERE.
The book and the examples are built around these principles.
There are basic entry level introductions to a number of frameworks and concepts e.g. Doblin Inc.'s five phases of a consumer experience: attraction, entry, engagement, exit, extension (pp 134-137).
As someone who has been involved in BPR for many years now I could certainly relate to the principles referenced. Asking Stupid Questions and Going Deep are critical to any effort. I think current focus on lean processes in start ups also echoes many of the key principles, in particular Make Hope Visible and Face Consequences - in the context of maximising learning/ experimentation with the potential users of the solution.
In summary, I found the book more to be an interesting introduction to Mau and a number of other Designers rather than a 'how to' type book. In this sense I found the title a little misleading and the book a little disappointing. On the positive side the book is a call to action for everyone to put on their Designer Hat - that design is not something limited to a small few creative types.
The 'Glimmer Principles' are:
Ask Stupid Questions, Jump Fences, make hope visible, Go deep, Work the metaphor, Design what you do. Face consequences. Embrace constraints, Design for emergence and BEGIN ANYWHERE.
The book and the examples are built around these principles.
There are basic entry level introductions to a number of frameworks and concepts e.g. Doblin Inc.'s five phases of a consumer experience: attraction, entry, engagement, exit, extension (pp 134-137).
As someone who has been involved in BPR for many years now I could certainly relate to the principles referenced. Asking Stupid Questions and Going Deep are critical to any effort. I think current focus on lean processes in start ups also echoes many of the key principles, in particular Make Hope Visible and Face Consequences - in the context of maximising learning/ experimentation with the potential users of the solution.
In summary, I found the book more to be an interesting introduction to Mau and a number of other Designers rather than a 'how to' type book. In this sense I found the title a little misleading and the book a little disappointing. On the positive side the book is a call to action for everyone to put on their Designer Hat - that design is not something limited to a small few creative types.
Format:Paperback
Despite one of the founders of "design thinking", Bruce Nussbaum, now declaring it a failed project (see here: [...]), I found this book to be an inspiring insight into how the process of design can change organisations for the better. Not just for designers, but for anyone wishing to make a difference to the world.
Format:Hardcover
I love this book. It has inspired me to create and design and get going at making something better.
It took a little while to get going, but persevere and the later chapters are fantastic. If nothing else, the ideas and stories that are showcased are inspiring and thought provoking.
I'm new to this arena of reading so can't comment on how it compares to other books in the genre, but I really enjoyed this one!
It took a little while to get going, but persevere and the later chapters are fantastic. If nothing else, the ideas and stories that are showcased are inspiring and thought provoking.
I'm new to this arena of reading so can't comment on how it compares to other books in the genre, but I really enjoyed this one!
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