Giving Back: Connecting You, Business, and Community (Hardcover)

Giving Back reveals how fundamental and lasting changes are being accomplished in communities and highlights highly effective organizations from a number of major metropolitan areas, including Kiva.org, Horizons for Homeless Children, the Annie E. Casey Foundation, LINC, Stonyfield Farm Profits for the Planet, and many more.

You will be inspired by the stories, anecdotes, personal observations, experience, and advice of visionary leaders in business, including:

• Roger Brown and Linda Mason, cofounders of Bright Horizons Family Solutions

• S. Truett Cathy, founder and Chairman, Chick–fil–A®, Inc.

• Matt Flannery, cofounder of Kiva.org

• Gary Hirshberg, Chairman, President, and CEO of Stonyfield Farm

• Kent C. (Oz) Nelson, retired chairman and CEO of United Parcel Service

In each case, you will discover the positive benefits of becoming personally involved in your community and of affiliating your business with charities and nonprofits. These benefits include an increase in your bottom line and in your employees′ morale, as well as a boost to your company′s brand and reputation—all through giving back.

giving back

Connecting You, Business,and Community

More than ever before, businesspeople are seeking new ways to get involved in their communities by affiliating with charities and nonprofits in meaningful and deeply powerful ways. This new mindset is one where doing good is not just positive public relations, but essential to the way the company does business. Giving Back: Connecting You, Business, and Community is a revolutionary book about the new enlightenment in business that is a direct result of the demographic, political, and social changes in the nation today.

Brimming with exclusive stories of leaders who have been successful at making a difference in their own communities, this book shows you how many successful businesspeople have made giving back a part of their everyday lives. Giving Back also shows how your business′s participation in charitable activities can enhance its brand—and bottom line. Providing a wealth of hands–on, practical experience, this insightful book covers essential topics, including:

• Why doing good is smart business

• Leading by example

• A revolution in retail

• Partnering with nonprofits

• A new spirit of volunteerism

• The venture philanthropists

• The personal benefits of giving back

When businesspeople focus their energy, organ–izational talent, and personal connections on achieving a social goal, they can be a powerful force for community good. Giving Back provides you with the tools, facts, and know–how to build mutually beneficial relationships where the sum of the two parts can be greater than either one alone. There will never be a shortage of problems to be solved, but there will always be a need for talented and passionate people to help solve them. Giving Back will inspire you to give back to create a positive and long–lasting impact in your community and in the world around you.