- Paperback: 432 pages
- Publisher: A & C Black (24 May 2012)
- Language English
- ISBN-10: 1408132966
- ISBN-13: 978-1408132968
- Product Dimensions: 21.6 x 13.7 x 4 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
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Amazon Bestsellers Rank:
13,307 in Books (See Top 100 in Books)
- #7 in Books > Business, Finance & Law > Management > Budgeting & Finance
- #7 in Books > Business, Finance & Law > Professional Finance > Budgeting
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Product Description
Product Description
The must-have guide to traditional, emerging and creative TV funding models that are being developed and exploited by social media-savvy documentary filmmakers. Each chapter covers a different form of funding and combines advice from industry insiders - producers, buyers, specialist media agencies and corporate funding bodies - and entertaining case studies that illustrate the benefits and pitfalls of each method. With practical tips, case studies and advice it reveals what grantors, brands and NGOs are looking for in a pitch (they all have different needs and expectations), and the cultural differences that can trip up the unwary producer. Funding examples range from blue-chip TV documentaries, such as Planet Earth, which was co-funded by the BBC, Discovery NHK and CBC to The TV Book Club (More 4), which is funded by Specsavers opticians; to Lemonade Movie, which harnessed the power of Twitter to source free equipment and post-production resources. Readers will discover: the difference between co-productions, pre-sales and acquisitions; how to develop and pitch advertiser funded programming; the new rules on product placement; where to hunt for foundation and grant funding and how to fill in those fiendish application forms; the power of crowd-funding and how to harness the internet; how to sniff out grants and funds held in non-film focused organisations such as the Wellcome Trust; why corporations are keen to fund your documentary and how to get them to part with their money without giving up your editorial control.
About the Author
Nicola Lees has developed documentaries, docudramas, multiplatform and reality programmes for network and cable channels, including the BBC and Discovery, Travel Channel, National Geographic and TLC in the USA. Nicola consults for international clients and is editor of www.tvmole.com dedicated to factual development. She is author of Greenlit: Developing Factual/Reality TV Ideas from Concept to Pitch.
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
I was a fan of 'GreenLit', Nicola Lees' first book, so I admit I was eager to get my copy of "Give Me the Money and I'll Shoot!". Whenever I sat down in front of a blank screen to write a treatment, a pitch, or even just an influential email, 'GreenLit' was like a friendly companion at my desk. An easy-to-read guide with some of the best advice in the business.
"Give Me the Money and I'll Shoot!" has the same qualities I loved in "GreenLit": whatever page you turn to, you learn something useful, and there's evidence the author has talked to the relevant people in the industry. She's obviously asked them the right questions, and distilled the useful answers. For someone like me, who feels 'too busy' to commit to reading a whole book on funding before I start the process, this is GREAT, because you can dip into sections where and when you need guidance. Today, it's crowd funding: BANG, there's 15 pages about it.. It's written in a conversational style that keeps you going, and always backed up with a quote from an important source, or a hard fact that assures you you're in safe hands. And web links at the end of every chapter! I think it's a gift to the modern day filmmaker, from someone who has the experience to guide you through difficult territory. A must-have, 5 star book.
"Give Me the Money and I'll Shoot!" has the same qualities I loved in "GreenLit": whatever page you turn to, you learn something useful, and there's evidence the author has talked to the relevant people in the industry. She's obviously asked them the right questions, and distilled the useful answers. For someone like me, who feels 'too busy' to commit to reading a whole book on funding before I start the process, this is GREAT, because you can dip into sections where and when you need guidance. Today, it's crowd funding: BANG, there's 15 pages about it.. It's written in a conversational style that keeps you going, and always backed up with a quote from an important source, or a hard fact that assures you you're in safe hands. And web links at the end of every chapter! I think it's a gift to the modern day filmmaker, from someone who has the experience to guide you through difficult territory. A must-have, 5 star book.
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