Big book about a big and important design house. The thing that struck me first is the graphic beauty of the physical package itself and pictoral layout. The build quality is excellent; sewn not glued.
The complaints about celebrity comments have no merit, when Armani's success is due initially to celebrity identification. Guggenheim did not try to define the personal style of each celebrity endorsement, but rather that they allowed Armani to dress them without any modification to his technique. If there is a knit cap or clunky oxford brogue or baggy-neck all buttoned-up shirt: leave it! Thus, any celebrity in Armani is the embodiment of that current campaign, which campaigns, in general, are all magnificent in the Armani Style: MODERN ITALIAN CHIC.
I wanted this book (as a style manual) because I've taken great care to collect vintage Armani pieces to wear and cherish, and want the DNA to remain pure, as Armani since 2007 or so, seems too fixated on the "skinny suit," which almost directly contradicts Armani's style. At least for me. This book immortalizes the broad shouldered, slouchy/fitted clothes in exquisite fabrics that caught our eyes and minds in the first place. And who else but super modern Guggenheim to curate such immortal classics.
Leave Dior Homme and Dolce & Gabbana's Martini-fit for super skinny cuts, and Armani for Imperial quality, luxurious fit, and sublime comfort.
This book is a must have for every Armani aficionado or serious student of sartorial style. Any edition is acceptable, hardcover or paperback.