I had just spent two weeks bicycling through the tulip season near Amsterdam when I discovered this at the airport bookshop. I rarely read nonfiction but I could not put the book down! It reads like a good novel. I especially enjoyed the stories about the flower farm in Bonny Doon, California, near my home, and the rural fields of Northern California I've driven through so often. I loved the part about the flower auction in Aalsmeer; I had just been there - I could picture it! Her writing style is informative but not dense, humorous but not smart-alecky, and the story unwinds with an elegant scope. I highly recommend this to anyone interested in what's behind the scenes of something we tend to take for granted. Fascinating!
Also, I am keenly aware of how important it is to be a responsible consumer. There is a deep connection between our economic and political lives. Here's a quote from The Better World Shopping Guide: "We vote every single day with the purest form of power - money. The average American family spends around $18,000 every year of goods and services. Think of it as casting 18,000 votes every year for the kind of world you want to live in." When I have a choice I always prefer to support organizations that don't pollute and exploit resources, destroy forests, abuse animals, that treat their workers fairly, and so on. Bad corporate behavior doesn't get my vote. The more I know about the source of the goods and services I buy, the better I am able to make choices that contribute to socially responsible business and thereby a better world community. In this way, learning more about the flower industry served my personal goal of being a discerning consumer. Thank you, Amy Stewart!