Wow, for the first time in recent memory, I have to agree with Tony Blair! I actually wish we had had a book like this at school - not as an actual text book for the curriculum... But in order to spark an general interest in science.
The Sun tabloid-style front pages are located on the right-hand side page, and a scientific discussion is presented on the opposite side. It never feels patronising, and the range of topics is well-thought out (although maybe a few more topics would have been a good idea).
It really works - I am in my mid-twenties, and felt like a fascinated school kid reading it. Superb book, great idea, well-executed.