| ||||||||||||||||||||
 Trade In this Item for up to £3.25
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice for an Amazon.co.uk gift card of up to £3.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Authors
Discover books, learn about writers, and more.
Product Description
Product Description
Getting Started in Personal and Executive Coaching offers a go–to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts–and–bolts guide covers all aspects of the coaching business with step–by–step instructions and real–world illustrations that prepare you for every phase of starting your own coaching business.
This single, reliable book offers straightforward advice and tools for running a successful practice, including:
∗ Seven tools for making a great first impression
∗ Fifteen strategies for landing ten paying clients
∗ Seven secrets of highly successful coaches
∗ Ten marketing mistakes to avoid
Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.
Get started in coaching today!
From the Back Cover
Getting Started in Personal and Executive Coaching offers a go–to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts–and–bolts guide covers all aspects of the coaching business with step–by–step instructions and real–world illustrations that prepare you for every phase of starting your own coaching business.
This single, reliable book offers straightforward advice and tools for running a successful practice, including:
- Seven tools for making a great first impression
- Fifteen strategies for landing ten paying clients
- Seven secrets of highly successful coaches
- Ten marketing mistakes to avoid
Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.
Get started in coaching today!
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
If you are setting up your own business, you will need to demonstrate your competence in your chosen profession - you will need to offer quality goods and services. But building a better mousetrap is never enough. To succeed in business, you have to sell, sell, sell. This may be an alien concept for anyone coming to coaching from, say, counselling, social work, or psychology. Nevertheless, marketing may be the lynchpin in your success or failure.
Fairley & Stout offer an excellent introduction to the arts and science (or is it witchcraft) of marketing. They focus on the specific challenge and tasks of marketing a professional coaching business - the lessons could equally apply to anyone setting up in private practice as a therapist or counsellor - making a primary distinction between personal coaching and executive coaching. They do tend to concentrate on executive coaching - where there is potentially more money - but the lessons are well delivered and highly relevant.
The authors take you, step by step, through the challenges of marketing your business. Note the emphasis on 'challenge' - no one in coaching talks of problems! They offer stimulating and coherent advice, page after page.
Well-written, highly accessible, the information is presented in logical fashion, but never as a blueprint. Working in an arena where you will be required to motivate and inspire, Fairley & Stout do an excellent job of emphasising that coaching is a creative business. They offer sound starter advice ... leaving you the scope to hone your skills by creating and re-creating different and better means of overcoming the challenges you will face. Creatively stimulating, this book should tickle your imagination and motivate you to want to succeed.
Of course, the major lesson delivered by the book is that it will be hard work. The authors are realists. You will have to be proactive, you will have to go out there and sell yourself and your services, but they do provide you with a first-class starting block. Excellent book, limited only by its concentration on American rules and regulations ... or maybe this is another challenge, inviting you to translate it into local knowledge.
Fairley & Stout deal very effectively with how to identify your target market, dependent upon which style of coaching you undertake. It is full of great practical tips and advice like how to build a client base and how, in these times of reduced learning and development budgets, to demonstrate a return on investment for your prospective clients. They do not pretend that the process is easy and make it clear, throughout the book, that your level of success will depend on your level of effort.
For any coach who is intending to start their own business this book will prove invaluable and, from my experience, is one that you will keep revisiting.
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
