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Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice [Paperback]

Stephen G. Fairley , Chris E. Stout
4.3 out of 5 stars  See all reviews (3 customer reviews)
Price: 32.99 & FREE Delivery in the UK. Details
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Book Description

19 Dec 2003 0471426245 978-0471426240 1
Find satisfaction and financial success with a new career in coaching Getting Started in Personal and Executive Coaching offers a go–to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts–and–bolts guide covers all aspects of the coaching business with step–by–step instructions and real–world illustrations that prepare you for every phase of starting your own coaching business. This single, reliable book offers straightforward advice and tools for running a successful practice, including: ∗ Seven tools for making a great first impression ∗ Fifteen strategies for landing ten paying clients ∗ Seven secrets of highly successful coaches ∗ Ten marketing mistakes to avoid Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away. Get started in coaching today!

Frequently Bought Together

Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice + Starting and Running a Coaching Business: The Complete Guide to Setting Up and Managing a Coaching Practice (Small Business Start-Ups)
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Product details

  • Paperback: 368 pages
  • Publisher: John Wiley & Sons; 1 edition (19 Dec 2003)
  • Language: English
  • ISBN-10: 0471426245
  • ISBN-13: 978-0471426240
  • Product Dimensions: 23 x 15 x 2 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 508,998 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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From the Back Cover

Find satisfaction and financial success with a new career in coaching Getting Started in Personal and Executive Coaching offers a go–to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts–and–bolts guide covers all aspects of the coaching business with step–by–step instructions and real–world illustrations that prepare you for every phase of starting your own coaching business. This single, reliable book offers straightforward advice and tools for running a successful practice, including: Seven tools for making a great first impression Fifteen strategies for landing ten paying clients Seven secrets of highly successful coaches Ten marketing mistakes to avoid Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away. Get started in coaching today!

About the Author

STEPHEN G. FAIRLEY, MA, RCC , is President of Today’s Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc. CHRIS E. STOUT, Psyd, MBA , is a licensed clinical psychologist and serves as Illinois’s first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty–nine books and manuals on various topics in psychology and mental health.

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Most Helpful Customer Reviews
102 of 104 people found the following review helpful
4.0 out of 5 stars To market, to market 29 Oct 2004
Format:Paperback
Fairley & Stout will not teach you how to go about becoming an accredited coach or how to develop the sorts of skills from which you hope to earn a living: these you will have to learn elsewhere. However, once you feel confident enough to set up your own business, this book will become an invaluable source of ideas and information. Fairley & Stout focus on that one strategic dimension which many small businesses skimp upon ... Marketing!
If you are setting up your own business, you will need to demonstrate your competence in your chosen profession - you will need to offer quality goods and services. But building a better mousetrap is never enough. To succeed in business, you have to sell, sell, sell. This may be an alien concept for anyone coming to coaching from, say, counselling, social work, or psychology. Nevertheless, marketing may be the lynchpin in your success or failure.
Fairley & Stout offer an excellent introduction to the arts and science (or is it witchcraft) of marketing. They focus on the specific challenge and tasks of marketing a professional coaching business - the lessons could equally apply to anyone setting up in private practice as a therapist or counsellor - making a primary distinction between personal coaching and executive coaching. They do tend to concentrate on executive coaching - where there is potentially more money - but the lessons are well delivered and highly relevant.
The authors take you, step by step, through the challenges of marketing your business. Note the emphasis on 'challenge' - no one in coaching talks of problems! They offer stimulating and coherent advice, page after page.
Well-written, highly accessible, the information is presented in logical fashion, but never as a blueprint.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Practical marketing advice for coaches 30 Jan 2008
Format:Paperback|Verified Purchase
A good resource for coaches or people considering developing a coaching practice; smart tips for budgeting, billing, building a client base, and expressing your value in terms of results, not just the services you offer. Useful and practical.
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5.0 out of 5 stars Get your services to market 2 Mar 2010
Format:Paperback|Verified Purchase
Many people who want to enter the world of coaching recognize the importance of acquiring the right skills and abilities, together with becoming accredited. However, this accreditation does not mean that you have the skills to market your services and that is the gap this book fills.

Fairley & Stout deal very effectively with how to identify your target market, dependent upon which style of coaching you undertake. It is full of great practical tips and advice like how to build a client base and how, in these times of reduced learning and development budgets, to demonstrate a return on investment for your prospective clients. They do not pretend that the process is easy and make it clear, throughout the book, that your level of success will depend on your level of effort.

For any coach who is intending to start their own business this book will prove invaluable and, from my experience, is one that you will keep revisiting.
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Amazon.com: 4.5 out of 5 stars  24 reviews
104 of 107 people found the following review helpful
5.0 out of 5 stars The ultimate guidebook for those interested in coaching 15 Jan 2004
By Harold McFarland - Published on Amazon.com
Format:Paperback
So you want to start a new business enterprise as a personal or executive coach? Reading a copy of "Getting Started in Personal and Executive Coaching" is the place you will want to start. This is not just another book on the joys of coaching, but has real life information that you should know before making the commitment. The authors have provided some cold, hard facts about executive coaching including how long it typically takes to get started, how much the average person earns after one year in the business, typical problems getting clients and referrals and what to do about it. The book is a business analysis of the industry from beginning to end. It includes such important information as what you need to know to get started, what you need to know to succeed, how to market, how to segment your market, how to target that segment, financing your business, Internet marketing, using E-zines, and using web sites. Fairly and Stout even include seven secrets of highly successful coaches. This is a complete road map of what to realistically expect, how to get to your goal, and all the steps along the way. If you are interested in becoming a personal or executive coach it is a highly recommended book and the best I've come across to date.
41 of 42 people found the following review helpful
5.0 out of 5 stars An Insiders Guide on Creating a Successful Coaching Practice 2 Jan 2004
By Ginger - Published on Amazon.com
Format:Paperback
I saw this book at the recent ICF conference in Denver but waited to buy it. I should have bought it then because I haven't been able to put it down since I recieved it! I am so impressed with the authors grasp of the field of coaching and their ability to clearly articulate how to create a successful coaching practice.
Unlike a lot of the other books I've bought, this one really distinguishes itself by basing its marketing recommendations on actual research. The authors conducted a national survey of 300 coaches to find out what financially successful coaches do that financially unsuccessful coaches don't do--the findings are AMAZING!
I've been coaching professionally for almost 3 years now. I really wish this book was around when I started because it would have kept me from making a lot of the costly mistakes I did. I also wish my coach training program had included this book in its curriculum because they were quite weak in the area of practice building.
However, that's not to say that the book is only for new coaches because I was able to immediately identify over 2 dozen marketing strategies I could start using in my practice. They are now part of my 2004 business plan (which is one of the things this book showed me how to create).
The other thing I found to be really helpful were the interviews with the top coaches in the field: Sandy Vilas of CoachU, Mike Jay of B/Coach, Pat Williams of Institute of Life Coach Training, Wendy Johnson of the Worldwide Assoc of Business Coaches, and many others.
I give this book my highest recommendation! If you're struggling with how to create a successful coaching practice there is simply no better book available anywhere.
35 of 37 people found the following review helpful
5.0 out of 5 stars The Ultimate How to in Starting to Coach 29 Feb 2004
By Kyle Lassiter - Published on Amazon.com
Format:Paperback|Verified Purchase
Fairley and Stout have gone through the nuts and bolts of starting a coaching business down to how to do and not do your business cards. They tell you what to buy on a small, medium or large start-up budgets.
They also tell you how to get clients and give many ideas and examples. You can very much see Chris Stout's MBA/business experience in this book.
There may come a time when someone writes a better "how to" manual, but when they do they will really have to step up and compare themselves to this book to see if their book rates consideration.
28 of 29 people found the following review helpful
5.0 out of 5 stars A must read for anyone serious about coaching professionally 25 Jan 2005
By Alicia E. Castillo - Published on Amazon.com
Format:Paperback|Verified Purchase
From all the books that I've read about coaching, Fairley and Stout's summarizes tons of information is useful way. This is a useful, concrete, and inspiring book. Definitely a must for anybody thinking about doing coaching as a professional.

The book combines many things new business owners in ANY service market must think of, like what legal structure to use, how to determine what the best use of funds are, tips on websites and resources that will save the reader a LOT of time, etc, with details inherent to the field and includes several useful interviews with real professional coaches and gets rights into the details of how to make it happen.

The book also highlights beautifully what coaching is and is not, and will help clarify how coaching works for people coming to coaching from other services professions like consulting and therapy.

If you are considering a career in coaching this book will open your eyes to myths and realities in this exciting field.
23 of 24 people found the following review helpful
5.0 out of 5 stars Excellent tips on establishing & growing your coaching business 19 April 2006
By IH - Published on Amazon.com
Format:Paperback
Note that this is NOT a book about how to coach. This is a great resource for someone who is looking for a well structured set of tips on how to establish a new coaching practice. It is also a great reference for experienced coaches to dip into. The networking and marketing sections are particularly useful. Experienced coaches will likely find some new ideas, but may get more value by being reminded of techniques that already knew about but have just forgotten to implement...

The book follows a logical progression for a new coach.

- What type of coaching you should focus on and why (business vs personal coaching)

- Which markets to target

- Planning - financial & marketing

- Networking - first impressions, relationships & referrals

- Finding your first clients

- Marketing tips & mistakes

- Internet marketing

- Traits & techniques of very successful coaches

There's also a section focusing on individuals from a professionally regulated field, such as psychology or counseling, who are considering transitioning to coaching.

I enjoyed the style of the book, which is quite "checklist" oriented. As someone who makes lists for everything, it very was easy for me to digest. More importantly is that it's a book that I continue to pick up and reference as it's so easy to dip into. Nicely laid out.

I also like the mini-interviews with successful coaches (usually just a page or so) providing tips & perspectives from growing their own businesses.

As a nuts and bolts description of how to operate & grow a coaching business, you can't go wrong with this book. Look elsewhere if you need a resource for developing coaching skills & techniques.
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