- Paperback: 172 pages
- Publisher: Laurence King (4 April 2005)
- Language English
- ISBN-10: 1856694216
- ISBN-13: 978-1856694216
- Product Dimensions: 24.6 x 17.5 x 1.3 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 406,564 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
...provides a concise overview of prepress technologies and techniques... --Mac User
Product Description
Many graphic designers who have a degree or extensive training have little idea of the requirements of the printing process. Often afraid to admit it, every time they send a job to print they experience a period of nail-biting anxiety because they don't know how it's going to turn out. This book gives designers the confidence to do everything necessary to ensure trouble-free, high-quality printing - to calibrate images (colour and black and white); adjust trapping levels in all the major software applications, and mix colours that won't print as something that is a complete surprise. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to make images look good in print - even if they have been downloaded from the internet. There is advice on how to get accurate quotes from a printer, and a checklist to use when sending a job to print.
Inside This Book
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First Sentence
For many years, the printing industry has been divided into two separate areas of expertise. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
For many years, the printing industry has been divided into two separate areas of expertise. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
27 of 27 people found the following review helpful
Format:Paperback
If you're flummoxed about dot-gain, levels, curves, calibration, moiré effects and the rest, then this book is for you. It explains, in terms that graphic designers will understand, what happens between sending your digital file to the printer and receiving the finished artwork. Through this, it tells you how to avoid the common (and not so common) pitfalls of the printing process.
At times it is heavy going, but then I tried to read it cover to cover - it might be better to dip in as and when needed. It talks you through all the bits in Photoshop you probably never used and couldn't work out what they were for. It would prove especially useful if you're on a tight budget and your printer is not as helpful as they might be.
Written by someone with years of experience in printing - both in the UK and the USA - I think it's the first (and so far, only) book of its kind, and therefore a must for students and practicing designers.
16 of 16 people found the following review helpful
Format:Paperback
I have only about 4 years experience working as a graphic designer (mainly at junior level) and have recently been trying freelance work. I have discovered that when you begin freelance work obviously you are expected to know as much as possible about your trade including the print process. This book in easy to understand terms will enlighten you to how things work in the print shops so you can prepare your files best as possible to avoid the problems so many of us experience as designers! It will also help you to understand RGB and CMYK much more as well as showing you a few excercies to help you on your way! Definitly worth having on your bookshelf!
7 of 7 people found the following review helpful
Format:Paperback
It's very clearly written and explains all that one should know when sending things to print. All design students should read this. The book is not well designed and some of the information regarding PDF, due to changes in software such as Adobe InDesign may be a little out-dated but if you do as the book says your jobs will print with the results that you hoped for. So don't be put off by the design of the book, the information it contains is easy to understand, written in a friendly way and is vital. I would give it 5 stars if the design of the book, the paper used was better and more in keeping with the information.
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