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Getting to Plan B: Breaking Through to a Better Business Model [Hardcover]

John Mullins , Randy Komisar
3.5 out of 5 stars  See all reviews (53 customer reviews)
RRP: 23.99
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Product Description


Both a handbook for those already building successful businesses as well as encouraging others to think they could do it. --Financial Times, October 1, 2009

For those already starting to build a successful business, as well as encouraging others to think they could do it.
--Financial Times, 01 October 2009

Business start up plans are often based on flawed assumptions... this puts them through rigorous trials, to produce better results.
--Strategy Magazine (Strategic Planning Society), 01 October 2009

Whether your idea is for a start-up or a new business unit, this book contains what's needed to achieve success. --Impact Executives Newsletter, 01 December 2009

From the Back Cover

“This is a fantastic book. The stories are excellent . . . deep and insightful . . . and the storytelling is real. Getting to Plan B isn’t as much about second tries as it is about the authors’ helping you understand what it takes to drive an early-stage company to success.” - Bill Campbell, Chairman, Intuit

“This great book will guide business leaders and help them stay focused as they transform their plans. Whether they are reshaping a new business model, or executing a quarterly strategy review in an ongoing business, this book will help leaders overcome the unpredictable waves and obstacles that stand in the way of their envisioned goals.” - Takaaki Hata, Partner, Globis Capital Partners, Tokyo

“Getting to Plan B is the definitive handbook about the mind-set and moves required to lead any company in our messy and ever-changing world. This is more than the most useful book I’ve ever read on entrepreneurship: Mullins and Komisar challenge and redefine how organizational strategy and innovation ought to be managed in any company. - Robert Sutton, professor, Stanford University, and author of The No Asshole Rule

“Getting to Plan B is a treasure trove of clear, practical lessons for entrepreneurs. It is real-world, hard-hitting, and prescriptive—not the fuzzy theoretical stuff found in too many business books. Komisar and Mullins repeatedly challenge conventional wisdom with experience and insight. This is a must-read.” - John Doerr, partner, Kleiner Perkins Caufield & Byers

“John and Randy perfectly capture the trials and triumphs of entrepreneurship. They weave in antidotes that can be successfully applied. I wish this book was published a decade back—I could have used it as an entrepreneur. Now as a venture capitalist I would suggest this as required reading to all my CEO’s.” - Vani Kola, Founder, Indo U.S. Ventures, Bangalore

About the Author

John Mullins is Associate Professor of Management Practice at London Business School, where he heads the school's entrepreneurship faculty.

Randy Komisar is a Partner at Kleiner Perkins Caufield and Byers, one of the world's premier venture capital firms.

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