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Getting to Plan B: Breaking Through to a Better Business Model [Hardcover]

John Mullins (Author), Randy Komisar (Author)
3.5 out of 5 stars  See all reviews (53 customer reviews)
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Book Description

Publication Date: 1 Aug 2009 | ISBN-10: 1422126692 | ISBN-13: 978-1422126691
Unlock better opportunities with a new strategy for reinventing any business model.

Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. Getting to Plan B guides you through specific steps to effectively reinvent your entrepreneurial business model.

Frequently Bought Together

Getting to Plan B: Breaking Through to a Better Business Model + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers + The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Price For All Three: £39.93

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Product details

  • Hardcover: 272 pages
  • Publisher: Harvard Business School Press (1 Aug 2009)
  • Language: English
  • ISBN-10: 1422126692
  • ISBN-13: 978-1422126691
  • Product Dimensions: 16.5 x 2.3 x 24.1 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Bestsellers Rank: 237,281 in Books (See Top 100 in Books)

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Review

Both a handbook for those already building successful businesses as well as encouraging others to think they could do it. --Financial Times, October 1, 2009

For those already starting to build a successful business, as well as encouraging others to think they could do it.
--Financial Times, 01 October 2009

Business start up plans are often based on flawed assumptions... this puts them through rigorous trials, to produce better results.
--Strategy Magazine (Strategic Planning Society), 01 October 2009

Whether your idea is for a start-up or a new business unit, this book contains what's needed to achieve success. --Impact Executives Newsletter, 01 December 2009

From the Back Cover


“This is a fantastic book. The stories are excellent . . . deep and insightful . . . and the storytelling is real. Getting to Plan B isn’t as much about second tries as it is about the authors’ helping you understand what it takes to drive an early-stage company to success.” - Bill Campbell, Chairman, Intuit


“This great book will guide business leaders and help them stay focused as they transform their plans. Whether they are reshaping a new business model, or executing a quarterly strategy review in an ongoing business, this book will help leaders overcome the unpredictable waves and obstacles that stand in the way of their envisioned goals.” - Takaaki Hata, Partner, Globis Capital Partners, Tokyo


“Getting to Plan B is the definitive handbook about the mind-set and moves required to lead any company in our messy and ever-changing world. This is more than the most useful book I’ve ever read on entrepreneurship: Mullins and Komisar challenge and redefine how organizational strategy and innovation ought to be managed in any company. - Robert Sutton, professor, Stanford University, and author of The No Asshole Rule

“Getting to Plan B is a treasure trove of clear, practical lessons for entrepreneurs. It is real-world, hard-hitting, and prescriptive—not the fuzzy theoretical stuff found in too many business books. Komisar and Mullins repeatedly challenge conventional wisdom with experience and insight. This is a must-read.” - John Doerr, partner, Kleiner Perkins Caufield & Byers


“John and Randy perfectly capture the trials and triumphs of entrepreneurship. They weave in antidotes that can be successfully applied. I wish this book was published a decade back—I could have used it as an entrepreneur. Now as a venture capitalist I would suggest this as required reading to all my CEO’s.” - Vani Kola, Founder, Indo U.S. Ventures, Bangalore
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
6 of 6 people found the following review helpful
3.0 out of 5 stars Who is this for? 17 Oct 2009
By El Loro
Format:Hardcover
I'm bemused by this book.

On one hand, it assumes the reader has some knowledge of running a business.

On the other hand, it uses huge businesses the like of Paypal as examples and presents a "dashboard" for managing change which is, at heart, a painfully simple model. Then it tells us that sometimes data isn't enough, we must make a leap of faith.

So, is it for business studies students or already blooded entrepreneurs?

It did make me reflect on how I plan for change but, no, it hasn't really shown me anything new. And I'm just a sole trader...
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4 of 4 people found the following review helpful
3.0 out of 5 stars Great premise, but incoherent 27 Aug 2010
By Paul Robinson VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
What I really love about this book is the idea the title gives you.

I've run several businesses. Some have failed, others have had reasonable but quiet success. The difference between them has been the ability to adjust and change for what the market is actually telling you. You might have a good idea, but ideas are worthless without execution, and this book tries to get you to hammer out the detail around strategic execution some more, and pushes you into the corner of needing to work out what to do next when that fails. It doesn't mean you will fail, but that you're always ready for when the change needs to come.

Weird thing is, this book is a great idea, but the execution is a bit lousy. There are a couple of highlights, and the dashboard tool is simple but useful if you've not done any business planning before. However, as others have pointed out the examples seem odd, the style rambles and overall it feels like it could have been so much more.

I suspect I'll come back to it and pick bits out from time to time, but is it a great business book classic? No. Is the idea behind it a great one? Yes. Shame really.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Didn't do much for me the first time, but better on a second read 6 Jan 2012
By Frank Carver VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
There are a lot of books which claim to help the reader in business, each presenting a particular author's insights and experience as if they are the answer to all business woes. A typical book of this genre will take a single idea which could probably be expressed in a page or two, and stretch it to a few hundred. This book sits squarely in such a stereotype.

When I first tried to read through this book I became somewhat disillusioned by about half-way through and gave up. The basic principle described in the introduction seemed compelling, but the execution in the rest of the book soon settled down to a few fairly obvious developments from the basic idea, interspersed with an increasingly similar set of case studies. I did not write a review at that point, and I'm glad I held off.

After abandoning the reading and review of this book for several months, I noticed that I had begun to mention the book to colleagues and acquaintances, and was even thinking in terms of the authors' "Plan A" and "Plan B" approach when considering business opportunities. Eventually these niggles were enough for me to hunt out the book and attack it again. On second reading it seemed more practical and valuable, perhaps because I was happier to skip the bulk of the case studies and focus on the meat of each section, applying it to my own experiences.

In conclusion, this is not quite the typical business book it appears. To get the best from it you may find that you need to set it aside for a while, or at least to leave wading through the case studies until you find yourself in an analogous situation.
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Most Recent Customer Reviews
4.0 out of 5 stars It helps make sense.
I've been guilty of making up random numbers for business plans in the past This book really helped break down the difference between the various components of a useful plan. Read more
Published 2 months ago by Simon Gill
3.0 out of 5 stars Good intro ... don't rely on this alone.
This is a book which helps you write a business plan. The book has some good information in it but (and I'm not speaking out of experience) it's incomplete as a practical guide... Read more
Published 4 months ago by Jurgen Van Gael
5.0 out of 5 stars Engaging guide to entrepreneurial success
From a child's first lemonade stand to corporate giants like Apple, all businesses start out with a plan, but few of these initial road maps go the distance. Read more
Published 7 months ago by Rolf Dobelli
4.0 out of 5 stars Take your business up a notch
Talking or writing about business is a tricky task: entrepreneurs need good instincts, the ability to take risks and the determination to succeed rather than paper qualifications... Read more
Published 15 months ago by Jayne in London
3.0 out of 5 stars Plans, plans and more plans
Getting to Plan B has been an interesting read and paints the landscape of the obvious To Do and Not To Do. Read more
Published 16 months ago by Dharma Rai
4.0 out of 5 stars Useful info but a bit rambling in parts
It's a useful enough book in parts with some good ideas and thoughts although the dialogue is not for my taste, a little rambling. Read more
Published 17 months ago by CrashDive
1.0 out of 5 stars So What?
Went this with an open mind, but ultimately didn't get anything new or particularly insightful to give me that 'new' way of thinking.
Published on 3 May 2011 by Mr. G. C. Stone
2.0 out of 5 stars Not the easiest (or best) of reads...
Let's be clear from the start - if you're looking at opening a new business, or are trying to develop/improve your existing business, it's highly likely that this book isn't going... Read more
Published on 28 April 2011 by Arynth
3.0 out of 5 stars Interesting Reading
The ideas in this book are good, but the prose is slightly rambling. It is more of a book to dip into from time to time, especially if you are interested looking at business... Read more
Published on 24 Mar 2011 by Bumbobe
2.0 out of 5 stars Not a pure business strategy book
If I were starting a business and knew nothing about how to do it, I think there are many better books that this to read first. Read more
Published on 17 Mar 2011 by zenadox
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