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Getting to Plan B: Breaking Through to a Better Business Model
 
 
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Getting to Plan B: Breaking Through to a Better Business Model [Hardcover]

John Mullins , Randy Komisar
3.5 out of 5 stars  See all reviews (50 customer reviews)
RRP: £23.99
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Getting to Plan B: Breaking Through to a Better Business Model + The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
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Product details

  • Hardcover: 272 pages
  • Publisher: Harvard Business School Press (1 Aug 2009)
  • Language English
  • ISBN-10: 1422126692
  • ISBN-13: 978-1422126691
  • Product Dimensions: 23.6 x 16.4 x 2.3 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Bestsellers Rank: 56,544 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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John W. Mullins
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Product Description

Review

Both a handbook for those already building successful businesses as well as encouraging others to think they could do it. --Financial Times, October 1, 2009

For those already starting to build a successful business, as well as encouraging others to think they could do it.
--Financial Times, 01 October 2009

Business start up plans are often based on flawed assumptions... this puts them through rigorous trials, to produce better results.
--Strategy Magazine (Strategic Planning Society), 01 October 2009

Whether your idea is for a start-up or a new business unit, this book contains what's needed to achieve success. --Impact Executives Newsletter, 01 December 2009

Product Description

Unlock better opportunities with a new strategy for reinventing any business model.

Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. Getting to Plan B guides you through specific steps to effectively reinvent your entrepreneurial business model.


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Customer Reviews

Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Who is this for? 17 Oct 2009
By El Loro
Format:Hardcover
I'm bemused by this book.

On one hand, it assumes the reader has some knowledge of running a business.

On the other hand, it uses huge businesses the like of Paypal as examples and presents a "dashboard" for managing change which is, at heart, a painfully simple model. Then it tells us that sometimes data isn't enough, we must make a leap of faith.

So, is it for business studies students or already blooded entrepreneurs?

It did make me reflect on how I plan for change but, no, it hasn't really shown me anything new. And I'm just a sole trader...
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3 of 3 people found the following review helpful
By Paul Robinson VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
What I really love about this book is the idea the title gives you.

I've run several businesses. Some have failed, others have had reasonable but quiet success. The difference between them has been the ability to adjust and change for what the market is actually telling you. You might have a good idea, but ideas are worthless without execution, and this book tries to get you to hammer out the detail around strategic execution some more, and pushes you into the corner of needing to work out what to do next when that fails. It doesn't mean you will fail, but that you're always ready for when the change needs to come.

Weird thing is, this book is a great idea, but the execution is a bit lousy. There are a couple of highlights, and the dashboard tool is simple but useful if you've not done any business planning before. However, as others have pointed out the examples seem odd, the style rambles and overall it feels like it could have been so much more.

I suspect I'll come back to it and pick bits out from time to time, but is it a great business book classic? No. Is the idea behind it a great one? Yes. Shame really.
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1 of 1 people found the following review helpful
By Frank Carver VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
There are a lot of books which claim to help the reader in business, each presenting a particular author's insights and experience as if they are the answer to all business woes. A typical book of this genre will take a single idea which could probably be expressed in a page or two, and stretch it to a few hundred. This book sits squarely in such a stereotype.

When I first tried to read through this book I became somewhat disillusioned by about half-way through and gave up. The basic principle described in the introduction seemed compelling, but the execution in the rest of the book soon settled down to a few fairly obvious developments from the basic idea, interspersed with an increasingly similar set of case studies. I did not write a review at that point, and I'm glad I held off.

After abandoning the reading and review of this book for several months, I noticed that I had begun to mention the book to colleagues and acquaintances, and was even thinking in terms of the authors' "Plan A" and "Plan B" approach when considering business opportunities. Eventually these niggles were enough for me to hunt out the book and attack it again. On second reading it seemed more practical and valuable, perhaps because I was happier to skip the bulk of the case studies and focus on the meat of each section, applying it to my own experiences.

In conclusion, this is not quite the typical business book it appears. To get the best from it you may find that you need to set it aside for a while, or at least to leave wading through the case studies until you find yourself in an analogous situation.
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Most Recent Customer Reviews
Take your business up a notch
Talking or writing about business is a tricky task: entrepreneurs need good instincts, the ability to take risks and the determination to succeed rather than paper qualifications... Read more
Published 3 months ago by Jayne in London
Plans, plans and more plans
Getting to Plan B has been an interesting read and paints the landscape of the obvious To Do and Not To Do. Read more
Published 4 months ago by Dharma Rai
Useful info but a bit rambling in parts
It's a useful enough book in parts with some good ideas and thoughts although the dialogue is not for my taste, a little rambling. Read more
Published 5 months ago by CrashDive
So What?
Went this with an open mind, but ultimately didn't get anything new or particularly insightful to give me that 'new' way of thinking.
Published 13 months ago by Mr. G. C. Stone
Not the easiest (or best) of reads...
Let's be clear from the start - if you're looking at opening a new business, or are trying to develop/improve your existing business, it's highly likely that this book isn't going... Read more
Published 13 months ago by Majid
Interesting Reading
The ideas in this book are good, but the prose is slightly rambling. It is more of a book to dip into from time to time, especially if you are interested looking at business... Read more
Published 14 months ago by Bumbobe
Not a pure business strategy book
If I were starting a business and knew nothing about how to do it, I think there are many better books that this to read first. Read more
Published 14 months ago by zenadox
For the business expert only
I expected this to be an entrepenaural view to business planning, but this book is a lot more high brow. Read more
Published 15 months ago by Smallvillenews
Excellent Guide
I would recommend this book as essential reading for anyone seeking either to set up a new business or anyone who is studying at MBA level. Read more
Published 19 months ago by Felicity H
Not really what I was after...
I was looking for something to help with setting up a small business, and I thought this would help. Read more
Published 19 months ago by James C. Maxwell
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