Both a handbook for those already building successful businesses as well as encouraging others to think they could do it. --Financial Times, October 1, 2009
For those already starting to build a successful business, as well as encouraging others to think they could do it.
--Financial Times, 01 October 2009
Business start up plans are often based on flawed assumptions... this puts them through rigorous trials, to produce better results.
--Strategy Magazine (Strategic Planning Society), 01 October 2009
Whether your idea is for a start-up or a new business unit, this book contains what's needed to achieve success. --Impact Executives Newsletter, 01 December 2009
From the Back Cover
This is a fantastic book. The stories are excellent . . . deep and insightful . . . and the storytelling is real. Getting to Plan B isn’t as much about second tries as it is about the authors’ helping you understand what it takes to drive an early-stage company to success.” - Bill Campbell, Chairman, Intuit
This great book will guide business leaders and help them stay focused as they transform their plans. Whether they are reshaping a new business model, or executing a quarterly strategy review in an ongoing business, this book will help leaders overcome the unpredictable waves and obstacles that stand in the way of their envisioned goals.” - Takaaki Hata, Partner, Globis Capital Partners, Tokyo
Getting to Plan B is the definitive handbook about the mind-set and moves required to lead any company in our messy and ever-changing world. This is more than the most useful book I’ve ever read on entrepreneurship: Mullins and Komisar challenge and redefine how organizational strategy and innovation ought to be managed in any company. - Robert Sutton, professor, Stanford University, and author of The No Asshole Rule
Getting to Plan B is a treasure trove of clear, practical lessons for entrepreneurs. It is real-world, hard-hitting, and prescriptivenot the fuzzy theoretical stuff found in too many business books. Komisar and Mullins repeatedly challenge conventional wisdom with experience and insight. This is a must-read.” - John Doerr, partner, Kleiner Perkins Caufield & Byers
John and Randy perfectly capture the trials and triumphs of entrepreneurship. They weave in antidotes that can be successfully applied. I wish this book was published a decade backI could have used it as an entrepreneur. Now as a venture capitalist I would suggest this as required reading to all my CEO’s.” - Vani Kola, Founder, Indo U.S. Ventures, Bangalore