Getting to Plan B and over 2 million other books are available for Amazon Kindle . Learn more

Sign in to turn on 1-Click ordering.
Trade in Yours
For a 3.46 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Start reading Getting to Plan B on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Getting to Plan B: Breaking Through to a Better Business Model [Hardcover]

John Mullins , Randy Komisar
3.5 out of 5 stars  See all reviews (53 customer reviews)
RRP: 23.99
Price: 19.35 & FREE Delivery in the UK. Details
You Save: 4.64 (19%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 5 left in stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Want it Wednesday, 23 April? Choose Express delivery at checkout. Details


Amazon Price New from Used from
Kindle Edition 13.20  
Hardcover 19.35 Trade-In Store
Did you know you can use your mobile to trade in your unwanted books for an Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details or check out the Trade-In Amazon Mobile App Guidelines on how to trade in using a smartphone. Learn more.

Book Description

1 Aug 2009
Unlock better opportunities with a new strategy for reinventing any business model.

Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. Getting to Plan B guides you through specific steps to effectively reinvent your entrepreneurial business model.

Frequently Bought Together

Getting to Plan B: Breaking Through to a Better Business Model + The Lean Startup: How Constant Innovation Creates Radically Successful Businesses + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Price For All Three: 45.76

Buy the selected items together

Product details

  • Hardcover: 272 pages
  • Publisher: Harvard Business School Press (1 Aug 2009)
  • Language: English
  • ISBN-10: 1422126692
  • ISBN-13: 978-1422126691
  • Product Dimensions: 23.6 x 16.4 x 2.3 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Bestsellers Rank: 91,350 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

John Mullins is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher and scholar, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public.

Since becoming a business school professor in 1992, John has published four books, numerous cases and more than 40 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is a frequent speaker to audiences in entrepreneurship and venture capital.

John's trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (3e, London: Prentice-Hall/FT 2010), is the definitive work on the assessment and shaping of market opportunities. His newest book, the critically acclaimed Getting to Plan B: Breaking Through to a Better Business Model (Boston: Harvard Business Press 2009), co-authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins Caufield & Byers in California, was named to "Best Books of 2009" lists by BusinessWeek and INC Magazine.

John has consulted with and done executive education on five continents for a variety of organizations both large and small, including Endeavor, Kenya Airways, Merck-Serono, Time Warner Communications, the European and African Venture Capital Associations, Pumpkin Ltd., the Young Presidents Organization, and the International Finance Corporation of The World Bank, among numerous others. He has served on the boards of fast-growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.

Product Description


Both a handbook for those already building successful businesses as well as encouraging others to think they could do it. --Financial Times, October 1, 2009

For those already starting to build a successful business, as well as encouraging others to think they could do it.
--Financial Times, 01 October 2009

Business start up plans are often based on flawed assumptions... this puts them through rigorous trials, to produce better results.
--Strategy Magazine (Strategic Planning Society), 01 October 2009

Whether your idea is for a start-up or a new business unit, this book contains what's needed to achieve success. --Impact Executives Newsletter, 01 December 2009

From the Back Cover

“This is a fantastic book. The stories are excellent . . . deep and insightful . . . and the storytelling is real. Getting to Plan B isn’t as much about second tries as it is about the authors’ helping you understand what it takes to drive an early-stage company to success.” - Bill Campbell, Chairman, Intuit

“This great book will guide business leaders and help them stay focused as they transform their plans. Whether they are reshaping a new business model, or executing a quarterly strategy review in an ongoing business, this book will help leaders overcome the unpredictable waves and obstacles that stand in the way of their envisioned goals.” - Takaaki Hata, Partner, Globis Capital Partners, Tokyo

“Getting to Plan B is the definitive handbook about the mind-set and moves required to lead any company in our messy and ever-changing world. This is more than the most useful book I’ve ever read on entrepreneurship: Mullins and Komisar challenge and redefine how organizational strategy and innovation ought to be managed in any company. - Robert Sutton, professor, Stanford University, and author of The No Asshole Rule

“Getting to Plan B is a treasure trove of clear, practical lessons for entrepreneurs. It is real-world, hard-hitting, and prescriptive—not the fuzzy theoretical stuff found in too many business books. Komisar and Mullins repeatedly challenge conventional wisdom with experience and insight. This is a must-read.” - John Doerr, partner, Kleiner Perkins Caufield & Byers

“John and Randy perfectly capture the trials and triumphs of entrepreneurship. They weave in antidotes that can be successfully applied. I wish this book was published a decade back—I could have used it as an entrepreneur. Now as a venture capitalist I would suggest this as required reading to all my CEO’s.” - Vani Kola, Founder, Indo U.S. Ventures, Bangalore

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

Most Helpful Customer Reviews
6 of 6 people found the following review helpful
3.0 out of 5 stars Who is this for? 17 Oct 2009
By El Loro
I'm bemused by this book.

On one hand, it assumes the reader has some knowledge of running a business.

On the other hand, it uses huge businesses the like of Paypal as examples and presents a "dashboard" for managing change which is, at heart, a painfully simple model. Then it tells us that sometimes data isn't enough, we must make a leap of faith.

So, is it for business studies students or already blooded entrepreneurs?

It did make me reflect on how I plan for change but, no, it hasn't really shown me anything new. And I'm just a sole trader...
Comment | 
Was this review helpful to you?
4 of 4 people found the following review helpful
3.0 out of 5 stars Great premise, but incoherent 27 Aug 2010
By Paul Robinson VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
What I really love about this book is the idea the title gives you.

I've run several businesses. Some have failed, others have had reasonable but quiet success. The difference between them has been the ability to adjust and change for what the market is actually telling you. You might have a good idea, but ideas are worthless without execution, and this book tries to get you to hammer out the detail around strategic execution some more, and pushes you into the corner of needing to work out what to do next when that fails. It doesn't mean you will fail, but that you're always ready for when the change needs to come.

Weird thing is, this book is a great idea, but the execution is a bit lousy. There are a couple of highlights, and the dashboard tool is simple but useful if you've not done any business planning before. However, as others have pointed out the examples seem odd, the style rambles and overall it feels like it could have been so much more.

I suspect I'll come back to it and pick bits out from time to time, but is it a great business book classic? No. Is the idea behind it a great one? Yes. Shame really.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
By Frank Carver VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
There are a lot of books which claim to help the reader in business, each presenting a particular author's insights and experience as if they are the answer to all business woes. A typical book of this genre will take a single idea which could probably be expressed in a page or two, and stretch it to a few hundred. This book sits squarely in such a stereotype.

When I first tried to read through this book I became somewhat disillusioned by about half-way through and gave up. The basic principle described in the introduction seemed compelling, but the execution in the rest of the book soon settled down to a few fairly obvious developments from the basic idea, interspersed with an increasingly similar set of case studies. I did not write a review at that point, and I'm glad I held off.

After abandoning the reading and review of this book for several months, I noticed that I had begun to mention the book to colleagues and acquaintances, and was even thinking in terms of the authors' "Plan A" and "Plan B" approach when considering business opportunities. Eventually these niggles were enough for me to hunt out the book and attack it again. On second reading it seemed more practical and valuable, perhaps because I was happier to skip the bulk of the case studies and focus on the meat of each section, applying it to my own experiences.

In conclusion, this is not quite the typical business book it appears. To get the best from it you may find that you need to set it aside for a while, or at least to leave wading through the case studies until you find yourself in an analogous situation.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
4.0 out of 5 stars Useful info but a bit rambling in parts 19 Dec 2011
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
It's a useful enough book in parts with some good ideas and thoughts although the dialogue is not for my taste, a little rambling. For some it will hit the mark in many chapters and prove helpful.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
2.0 out of 5 stars Not the easiest (or best) of reads... 28 April 2011
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Let's be clear from the start - if you're looking at opening a new business, or are trying to develop/improve your existing business, it's highly likely that this book isn't going to help you in the way the title suggests. There's too little in the way of actual applicable business strategy to make it a guide and the examples are likely so inapplicable to the average business that they're unlikely to apply to yours. Yes, we all want to be the next big thing and it's something we can hope for but, let's be honest, most small-medium businesses are not going to be the next Google/Facebook/Amazon or evolve in the same way.

Another massive let-down is the writing style. Jargonistic at best, rambling and incoherent at worst. You can do much better for less investment. If you have any recommendations for decent business strategy books, I'm all ears!
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
3.0 out of 5 stars Interesting Reading 24 Mar 2011
By Amazon Customer VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
The ideas in this book are good, but the prose is slightly rambling. It is more of a book to dip into from time to time, especially if you are interested looking at business strategies and potential business plans.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
2.0 out of 5 stars Not a pure business strategy book 17 Mar 2011
By zenadox
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
If I were starting a business and knew nothing about how to do it, I think there are many better books that this to read first. You would be better off reading books around doing internal/external appraisal of the business environment you wich to enter, SWOT analysis, including knowing exactly the resources you have and type of market you are targeting, pricing of your product, how you will promote it, how you will sell it and how it should look. Then maybe some theorys such Porters Value Chain Analysis, and 5 Porters forces and try to apply those.

Once you have read those, this is a good general business book and easy to read. The book is good for a bit of an inspiration read that talks about mega businesses evolving such as Amazon or Facebook etc, Most of the names you would have heard off, and indeed there will probably be some insights written in the book about those companies which you probably did not know.
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
4.0 out of 5 stars It helps make sense.
I've been guilty of making up random numbers for business plans in the past This book really helped break down the difference between the various components of a useful plan. Read more
Published 13 months ago by Simon Gill
3.0 out of 5 stars Good intro ... don't rely on this alone.
This is a book which helps you write a business plan. The book has some good information in it but (and I'm not speaking out of experience) it's incomplete as a practical guide... Read more
Published 15 months ago by Jurgen Van Gael
5.0 out of 5 stars Engaging guide to entrepreneurial success
From a child's first lemonade stand to corporate giants like Apple, all businesses start out with a plan, but few of these initial road maps go the distance. Read more
Published 18 months ago by Rolf Dobelli
4.0 out of 5 stars Take your business up a notch
Talking or writing about business is a tricky task: entrepreneurs need good instincts, the ability to take risks and the determination to succeed rather than paper qualifications... Read more
Published on 2 Feb 2012 by Jayne
3.0 out of 5 stars Plans, plans and more plans
Getting to Plan B has been an interesting read and paints the landscape of the obvious To Do and Not To Do. Read more
Published on 26 Jan 2012 by Dharma Rai
1.0 out of 5 stars So What?
Went this with an open mind, but ultimately didn't get anything new or particularly insightful to give me that 'new' way of thinking.
Published on 3 May 2011 by Mr. G. C. Stone
2.0 out of 5 stars For the business expert only
I expected this to be an entrepenaural view to business planning, but this book is a lot more high brow. Read more
Published on 18 Feb 2011 by Smallvillenews
5.0 out of 5 stars Excellent Guide
I would recommend this book as essential reading for anyone seeking either to set up a new business or anyone who is studying at MBA level. Read more
Published on 28 Oct 2010 by Felicity H
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category